Don’t Over-Optimise Your Campaigns
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for...
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Optimise Your Sales Process
It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated...
Customise your Facebook Campaign Manager Columns
If you aren’t customising the Columns in your Facebook Ads Manager, then you aren’t seeing the full picture. Discover the secrets every social media marketing agency is using to customise,...
Apple iOS 14.5 & Facebook’s Conversions API
What’s the Deal with iOS 14 and Facebook? iOS 14 is an Apple software update that has brought privacy protection on Apple mobile devices to new heights. It gives users the...
Why 3-8 Ads in a Facebook Ad Set?
Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is...
Facebook Lookalike Audiences
If I were to only ever create one audience for someone, it would be a Lookalike Audience. That’s how important these audiences are. They are consistently the top-performing and most important audiences...
Choosing the Right Facebook Campaign Objective
With 11 different campaign objectives available in the Facebook Ads Manager, it’s easy to be confused about which ones to prioritise. How do you decide? Understand your customer journey and select...
Nurture Your Audience with Facebook & Instagram Custom Audiences
Custom Audiences are crucial for any business wanting to create profitable Facebook and Instagram advertising campaigns. It’s of paramount importance to every single client we work with. In most cases, the...
What a Facebook Pixel Helper is and Where You Can Find It
The Facebook Pixel helper is a free Google Chrome Extension that can be downloaded via the Chrome Web Store. Check it out here. It’s primarily used as a troubleshooting tool to...
Facebook and Instagram Advertising Funnel
Facebook and Instagram Advertising People are typically going to go straight to Google when they need a solution to a problem, such as searching in Google for a “Plumber near me.” One...
How to Create Authentic Content
Being Authentic and adding real value is key to social media video content. Together, Jack Delosa (https://www.youtube.com/user/TheEntou...) and I discuss his journey and some tactics you can use to genuinely...
Three Key Ingredients to Growing Your Business
Dan is an entrepreneur who speaks from experience when it comes to growing successful businesses. In this video, we discuss why branding, marketing, and sales are the three key ingredients...
Create Captivating Content
Recently, our Creative and Marketing Manager, Beau, and I, visited The Grounds of Alexandria. Apparently, it’s one of the top 10 most Instagrammable places in Sydney. While we were there, it...
Why Use A Social Media Agency
One of the questions I often get asked is “How can we justify paying for a Social Media Agency? It’s a lot cheaper to have someone doing social internally so why...
Friday Beers And Facebook Ads
A recent meeting with a local retail beverage company got me thinking about the role content plays Facebook advertising. One should never underestimate how important it is to have engaging content...
2 Reasons Facebook Ads Don’t Work
Have you ever wondered why your Facebook ads aren’t getting the results you want? Do you ever feel frustrated that the results you’re getting are causing your business to flatline...
C.L.E.A.R Facebook Reporting
Are you struggling to articulate how your Facebook campaigns are tracking? If so, you’ll love this acronym I created: C.L.E.A.R. You can use this to report holistically on the success of your...
How to create a five-stage social media profit system
Have you ever heard the saying, “you can’t expect to do the same thing and get different results”? Well, it’s true. If you want results, you need a measurable strategy...
Choosing the right campaign type in Facebook Ads Manager
Marketing managers often ask me, “which Facebook campaign type should I pick?” There are so many campaign types to choose from when creating sponsored content, however, they all offer different...
Best Practices for the Facebook Conversions Campaign Objective
Do you consider yourself a Facebook campaign champion? You might know your way around the Ads Manager tool, but you could be missing one hidden truth that can impact conversions. It’s...
Why You Need to be Generous with Your Knowledge
Why sharing knowledge benefits your business In a market buzzing with new businesses and ideas, it may be tempting to keep your intellectual property (IP) to yourself. If you work a...
Establishing Trust Through Storytelling
When a brand positions itself as a credible source within its target audience, it’s a great asset. Because, when customers trust you, they perceive your product or service as valuable...
How to Create Video Content that Demands Attention
Have you ever come across something really profound or relatable, only to later discover that it was an advertisement? This is likely because the advertiser used storytelling, which is a...
Having A Business Mindset
Recently I sat down with Financial Planner and Director of BHB Accountants, Ryan Bultitude. We discussed how his routine, perspective, and daily habits have led to success for himself and his...
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