Dan is an entrepreneur who speaks from experience when it comes to growing successful businesses. In this video, we discuss why branding, marketing, and sales are the three key ingredients for growing your business.
See the key points Dan raises below:
The first important step for growing your business is to firmly establish your brand. You need to identify who your target audience is and who your ideal customers are. Knowing your target audience gives you greater insight into who your competition is. From here you can pinpoint the weaknesses in your competition and make them your strengths. This will distinguish what makes you unique. Invest heavily in creating a strong brand that can represent itself well all throughout your marketing and sale process. This will help you to attract your ideal customers and set you up for success.
Your branding should be what drives your marketing and your sales process. All three elements should be aligned so there is a solid strategy behind what you’re doing. If your marketing isn’t driven by your company brand and values, you will attract the wrong type of clientele.
Your marketing should involve providing regular content that reflects your brand. Give away value to the customers who you want to attract. Identify what their needs are and write content based on that. This will ensure your marketing is relevant to your ideal customers and your target audience.
If your branding is reflected throughout both your marketing and your sales process this will give you quality over quantity and give you a far better conversion rate.
However, if your marketing strategy is generating inquiries and leads but you don’t have a solid sales process to convert those leads then you’ll be working harder not smarter,
Your sales process needs to be client-centered and focused on delivering the same, consistent experience for every client, every time. By striving to do the same thing consistently this means you can constantly be evaluating your strategy and consistently improve and build upon it.
When these three key ingredients are aligned and working together, you will attract, convert and retain more of the right customers for your business.
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