Facebook Ads Learning Phase
Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad? Welcome to Facebook’s...
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Why 3-8 Ads in a Facebook Ad Set?
Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is...
Facebook Lookalike Audiences
If I were to only ever create one audience for someone, it would be a Lookalike Audience. That’s how important these audiences are. They are consistently the top-performing and most important audiences...
Nurture Your Audience with Facebook & Instagram Custom Audiences
Custom Audiences are crucial for any business wanting to create profitable Facebook and Instagram advertising campaigns. It’s of paramount importance to every single client we work with. In most cases, the...
Five Signals to Watch When Implementing Automation Marketing
Implementing automation marketing into your strategy allows you to contribute thoughtfully to a customer at a specific part of their buyer journey. Marketing automation software acts as a scheduled marketing...
Don’t I Know You? Creating Lookalike Audiences
It’s always nice finding a group of people with the same interests as you, especially in business! Creating Facebook Lookalike Audiences allows you to create an audience that ‘looks like’...
Why Facebook Audience Insights is Your Marketing Must-Have
Have you ever wondered who exactly is seeing your Facebook advertising campaigns? It’s one thing to market to an audience, but to understand the audience is a whole different, (and...
Can You Handle the Heat? Creating Hot Audiences to Seal the Deal
Now that you’ve mastered the Cold Audience and Warm Audience, it’s time to really turn up the heat and create your Hot Audience. This is the last audience segment in...
Getting Warmer: How to Create a Warm Audience to Increase Brand Recognition
Because we’re bombarded with marketing messages just about everywhere we look, many of us need a little coaxing before making a purchasing decision. In other words, we want to be...
Keeping cool with Cold Audiences
The fact is, not all prospects will be ready to purchase your product or service when they first see your brand in an advertisement. So, it’s important to understand where...
Turn up the Heat on Facebook Ads: Introducing the Cold, Warm and Hot Audience Funnels
As a business owner, it can be frustrating to decipher the different levels of interest between leads and how to get the best return on investment for your ad dollar....
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