Award-winning social media marketing agency
Turning social media into sales for 12 years.
Facebook | Instagram | LinkedIn | TikTok Advertising & Content Creation
Watch what our clients have to say
Your dedicated social media marketing agency:
Driving sales with clear communication and transparent results.
Are you new to social media marketing or frustrated with a lacklustre agency? We understand the disappointment of poor communication with no clear results. We’re different…
- We don’t just create posts and ads; we work with you to set financial targets and create tailored plans to achieve them.
- We take the time to understand your products and services, sales processes, audience, brand, and more to save you time on feedback and maximise your marketing budget.
- We focus on clear reporting, scroll-stopping content, quality website traffic, qualified leads, and data-driven strategies that focus on return on investment.
With 12 years of experience, we know how to craft content and ads that turn engagement into action. Say goodbye to uncertainty and hello to results with our specialist marketing services for Instagram, LinkedIn, TikTok, and Facebook.
“Over the 4 months of social media ads, we have received an average of 5 leads per day at less than $11 per lead.”
Steve Upcroft, Director - Caddy Storage
“The number of enquiries from our social media marketing campaigns and advertising was so high that we needed to hire a Sales Manager. As a result, our memberships have now doubled.“
Rob Hurley, General Manager - Magenta Shores Golf and Country Club
“We’ve had a 154% increase in visitors to the site from our social media and a 107% increase in revenue, and it all came from finding the right social media marketing agency.”
Lucy Macdougald, Biology
“We now receive an additional 15+ hard leads a week from our social media marketing on our high-value products, plus huge brand recognition from impressions.”
Peta Mayne, SP Screens
Scroll-Stopping Social Media Content
Visuals to ignite sales and bring your brand to life
Reels | Posts | Stories | Ads | Graphic Design
Instagram | TikTok | LinkedIn | Facebook
Services designed to deliver
Our Social Media Marketing Agency is here to produce measurable results for you
Social Media Marketing for Service Businesses
You need more than just leads; you need leads that convert into sales. Our Social Media Ads Management service includes running targeted ads to generate leads, with a dedicated specialist team optimising your campaigns at least twice per week.
But we don’t stop there; we also work closely with you to analyse the quality of those leads, understand your sales process, and provide actionable insights to improve your conversion rates to ensure marketing efforts directly drive sales.
eCommerce Social Media Marketing
Social media has visible and hidden levers for growing e-commerce sales. Work with a social media company that understands the technical components and advertising strategies to drive traffic to your store that will convert.
Our social media eCommerce advertising package is waiting for you to drive more online dollars.
Social Media Content Creation & Strategy
Your audience expects you to contribute to their social media feed by sharing engaging, entertaining, or informative content.
With our specialist social media copywriting, graphic design, and video production, you’re on your way. Let’s pair that with a content strategy and you’ll be welcome to join any feed.
Social Media Marketing Strategy
A smart social media strategy is key to turning Facebook, Instagram, Tik Tok and LinkedIn into consistent sources of new business. With the right social media agency and strategy, you can raise brand awareness, nurture your audience, and convert them into paying customers.
Stop shooting in the dark with your social media; start with strategy.
Social Media Marketing Awards & Agency Certifications
Social Media Marketing Agency FAQs
At Missing Link, our mission is to convert your social media marketing into sales. We do this by creating awareness and engaging your audiences, ultimately driving them to purchase or make enquiries. With 12 years of experience, we have developed effective strategies and streamlined processes for managing a range of services for you, including:
- Social Media Advertising (Paid Ads)
- Social Media Content Creation, Scheduling and Reporting
- Social Media Community Management
We can do all of this on Facebook, TikTok, Instagram, and LinkedIn. So, let’s chat if you’re ready to turn your likes and love hearts into leads and sales.
When deciding whether to engage with a social media marketing agency or a digital marketing agency, consider where your marketing needs are most concentrated.
A social media marketing agency offers deep expertise and has a whole team dedicated to social platforms like Facebook, Instagram, TikTok, and LinkedIn, whereas a digital agency may cover all marketing channels in less depth. Unlike typical social media agencies that may focus only on content creation and organic posting, we provide paid social media ads, content production and management, community management, and all the social media moving parts to create measurable outcomes.
For those needing wider digital services, we complement rather than compete with digital marketing agencies, working with them to ensure a cohesive strategy across all your marketing initiatives.
We have several processes to ensure you’re confident in what we’re creating along each stage of setting up your social media campaigns, including:
- A Campaign Funnel Strategy (CFS) where we propose campaign objectives, social media audiences, key ad messaging, and recommended visual assets based on the Research and Workshop before drafting any ads.
- Once the CFS is approved, your Social Media Strategist will create internal tasks for our senior copywriter, senior designer, and senior campaign manager to produce your draft ads. We’ll then workshop them with you and build out do’s and don’ts based on feedback.
- Importantly, you can sign off on everything before we go live to ensure you’re happy with the ads we’re creating.
Our Senior Social Media Manager & Account Strategist will manage the whole project for you, including:
- Walking you through our streamlined onboarding process, where all meetings are created upfront, and tasks are managed through our internal project management software.
- < 24-hour response times and support via email, zoom, text or phone.
- We’re happy to follow up with you to keep the momentum going if you get busy.
- We conduct internal quality control of social media copywriting, visual assets and more before it gets to you, saving you time with revisions and feedback.
- We’ll book a monthly meeting to discuss your social media marketing performance, learnings, and action items to improve your performance.
- We’ll set up your social media ad account to track and report on website conversions and phone calls from our ads.
- You’ll have full visibility on the performance of your social media ads, including:
- 24/7 social media reporting dashboard.
- Mid-month email check-ins from your social media manager on the quality of awareness, traffic and leads we’re generating and its commercial outcomes.
- A monthly Social Media Performance, Learnings, & Planning Meeting will be held to review the previous month’s performance, interpret the results, and explain what they mean in addition to what we recommend to build on learnings.
We have a few options for you:
- Our skilled senior social media designer can create the visual assets for your ads from scratch.
- You or your team can provide us with the visual assets, and we can work closely with them to optimise them.
- We can provide a videographer and/or photographer or work with your existing one to create new social media content.
Our team will also:
- Learn about your visual asset and copywriting preferences and create a ‘dos and don’ts’ document based on your feedback.
- Produce on-brand assets, done for you, that will get you the best results based on our 12 years of experience running social media marketing campaigns.
- Provide all visual assets to you so they can also be utilised for organic social media posts or email marketing.
Book an initial chat here to discuss your social media content plan