Social media strategy + metrics
Your social media investment guarantees you’ll be presented with a rich seam of data to mine for insights into your customers and your market. Extracting the diamonds from that seam should be at the core of your social media strategy…
- Who knows how to extract the value from the data?
- How are you going to squeeze the data for every cost saving and sales increase?
- What numbers will show you’re winning? (Hint: they’re often not the numbers highlighted in standard analytics reports.)
Controlled testing based on social media data
Social media data gives you the ability to make course adjustments fast. However, it’s easy to be dazzled by a dashboard flashing with a hundred attention-seeking statistics. After years of experience across dozens of different types of business, we know the quiet variables responsible for success and how to follow those signals, not the noise.
Social media training
Once you have your strategy and your plan, you can leave the implementation and reporting to us. Or, we can work with you to increase your internal capability to deliver what you need. Building skills in your team covers everything from training in managing your Facebook ads account to how to shoot video for your social media feeds. Equally, it might be training in how to create the kind of resources that social media users are excited to download — and happy to give you their email addresses in return.
Audit your readiness
Your social media strategy will deliver qualified social media traffic because it was written by experts who know what is working in social media right now.
However, you don’t want to be paying to run a traffic hose into a leaky bucket. That’s why you need a website that’s ready to take that flow of ready traffic and convert it into leads.
So, before we turn on the tap of leads from social media, we’ll give you advice about your website’s readiness to convert leads, including looking at:
- User experience
And we’ll talk about where you’re going to store the leads to be sure your processes are tuned to squeeze every possible conversion from your investment.
What a social media marketing strategy looks like
Your social media strategy will be shaped by the questions we know to ask. Together, we’ll look at:
- Research findings
- Your marketing messages
- Potential audiences
- Campaign structure
- Promotions and offers
A crucial aspect of putting together a social media strategy is analysing how you’re funnelling people from social media towards conversions. Do your social media audiences need a nudge from solution aware to product aware? Do they need education about the solution to start with? What’s the most effective way to bring them back to your website after their first visit?
We can identify where there’s uncertainty among your audience then plot the route that takes them to certainty and the confidence to buy from you.
If you’re already using social media and you’re not happy with the results, our funnel analysis is likely to hold the answer. Fixing leaky funnels is one of the fastest ways to make social media more profitable.