Social media’s winners don’t count on luck.

They set out with a strategy to win. A social media strategy agency gives your team and your social media experts a shared map to success. Developing that map to success is why we recommend you plug us in early to:

  1. Translate your business and marketing strategies into social media marketing strategies for each platform
  2. Break your social media strategy into an actionable plan for converting social media into sales

Once you have a clear social media marketing strategy and a tactical plan that everyone understands, you might want us to do it all for you. Alternatively, we can supplement your team where you’re spread thin or where you need a specialist social media strategy agency — from content creation to winning results, we can do it all.

We’ll roll up our sleeves to do whatever it takes to make social media marketing a vital part of your sales machine.

Social Media Strategy Agency

“The results have been outstanding and it’s been a fantastic learning experience for the last 4 years!

We didn’t know where to start, but Missing Link Social Media Strategy Agency is a wealth of knowledge with documented social media strategies and innovative ideas. “

Kirsty Bryson, Astute Ability Group

Social media strategy + metrics

Your social media investment guarantees you’ll be presented with a rich seam of data to mine for insights into your customers and your market. Extracting the diamonds from that seam should be at the core of your social media strategy…

  • Who knows how to extract the value from the data?
  • How are you going to squeeze the data for every cost saving and sales increase?
  • What numbers will show you’re winning? (Hint: they’re often not the numbers highlighted in standard analytics reports.)

Controlled testing based on social media data

Social media data gives you the ability to make course adjustments fast. However, it’s easy to be dazzled by a dashboard flashing with a hundred attention-seeking statistics. After years of experience as a social media strategy agency across dozens of different business types, we know the variables responsible for success and how to follow those signals, not the noise.

Audit your readiness

Your social media strategy will deliver qualified customers because it was written by a social media strategy agency who know what is working in social media right now.

However, you don’t want to be paying to run a traffic hose into a leaky bucket. That’s why you need a website that’s ready to take that flow of ready traffic and convert it into leads.

So, before we turn on the tap of leads from social media, we’ll give you advice about your website’s readiness to convert leads, including looking at:

  • User experience
  • Copywriting
  • Photography
  • Videography

And we’ll talk about where you’re going to store the leads to be sure your processes are tuned to squeeze every possible conversion from your investment.

What a social media marketing strategy looks like

Your social media strategy will be shaped by the questions we know to ask. Together, we’ll look at:

  • Research findings
  • Your marketing messages
  • Potential audiences
  • Campaign structure
  • Promotions and offers

Funnel analysis

A crucial aspect of putting together a social media strategy is analysing how you’re funnelling people from social media towards conversions. Do your social media audiences need a nudge from solution aware to product aware? Do they need education about the solution to start with? What’s the most effective way to bring them back to your website after their first visit?

We can identify where there’s uncertainty among your audience then plot the route that takes them to certainty and the confidence to buy from you.

If you’re already using social media and you’re not happy with the results, our funnel analysis is likely to hold the answer. Fixing leaky funnels is one of the fastest ways to make social media more profitable.

Are you ready to work with a winning social media strategy agency? Let’s work together to bring clarity and certainty to your social media marketing.

If you’re ready to create the kind of map that leads to results — then even more results — talk to us about developing your social media strategy using our proven processes.

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