End-to-end or any part of the process.

We know tackling social media can feel like squeezing a balloon. As soon as you have a handle on some aspect of it, another part needs your attention. It’s not hard to lose all your time in research and working out how taking one action will affect another.

Since we took off in 2012, we’ve grown from providing social media advertising campaigns with provable returns to offering an end-to-end process for clients who want the full social media marketing agency service. That might be social media advertising, social media content, lead nurturing or managing the CRM you use to turn leads into sales.

James Cant
Perry and the team are awesome! They’ve done a fantastic job with profitably scaling our ads up to $80k per month in spend
Jason Campbell
Perry and his team completely opened my eyes (and those of my colleagues!) to the potential of reaching new audiences. They took us on a journey of discovery, showing us how to leverage social media to connect with the perfect customers for our products and services. I know there are countless businesses out there like ours – companies doing fantastic things but hesitant to dive into social media marketing. The fear of wasted investment is real, but Perry's team addressed those concerns head-on. They showed us clear strategies for maximizing ROI and measuring success.
Teneke Ranson
Missing link have been exceptionally helpful for our business and are always professional with an approachable friendly team that are passionate about what they do. No hesitation to give 5 stars.
Jeremy Jones
Yes, they're worth it. I've got a background in ecommerce and have always run my own social ads but when I launched my most recent business last year it grew faster than I could manage on my own. I reached out to several marketing agencies and after meeting with many (and trying out one other one) it seemed clear that Missing Link was the one for us. They truly care, are highly responsive, and spend copious amounts of time trying to understand every inch of my business so that they can get the best outcomes for me. They worked out my expectations and haven't stopped striving to meet and exceed them. We were unsure how our usual peak season would go with the rising cost of living as many consider our products a "nice to have" and not a "must have" but they exceeded our ROAS targets and outperformed the same period YoY (yes, even including their fees). Their knowledge of the industry is immense and they treat our business as if it's their own. Highly recommended. Thank you Missing Link!
Irwin Hau
We recently had the opportunity to work with the Missing Link Social Media team on a social media strategy we had in mind for our company, and the experience was nothing short of enlightening. Their expertise not only brought clarity to our vision but also transformed the way we approach social media. Their frameworks were easy to understand and made a lot of sense. The team has a knack for translating complex concepts into actionable insights, and that's something we've seen benefit not just us, but many of our clients as well. They have helped us elevate our clients' success, making us look like superstars in the process. I special thanks to Perry Henderson, who has been a guiding light throughout our journey. You're a true champion and social media guru my friend! His personal touch, commitment to understanding our needs, and constant support have made working with Missing Link a truly exceptional experience. If you're seeking a partner who can bring clarity to your social vision, you're definitely in the right place.
Bec Jerdan
I have worked with Perry & the team since 2018, on multiple client accounts. They deliver above and beyond with both results and service month on month. I HIGHLY recommend the team to help with your social media advertising needs.
Leanne Rehua
I called Missing Link on a whim seeking some important information about social media marketing. He was on vacation, however was more than happy to run through everything that I needed to do to get on track. Perry was clearly an expert in the industry but also a genuine down to earth human that was helpful and supportive. I highly recommend reaching out to Perry from Missing Link for any social media marketing concerns.
Rob Fish
Perry at Missing Link came highly recommended. Fair to say, I was anxious that the last client he may need was a 50-year-old with no social media experience. Perry's help was invaluable in developing and implementing an effective and targeted social media strategy that has already delivered quality new clients. I have also received content and LinkedIn training from Perry. I now confidently produce the video content I need, and the LinkedIn training has allowed me to develop a targeted network in a short period. The most valuable aspect for me is that the training has imparted the skills to build on my social media campaign. I enjoyed the whole process and can't recommend it enough. Thanks, Perry and team.
Belinda Brown
I can’t say enough good things about Perry at Missing Link Social Media! I had made a mess of my social media accounts and had no clue how to fix them, I called Perry and the issue was sorted in under and hour over Zoom. He took the time to walk us through the simple mistake we had made and couldn’t have been more helpful. If I could give give 10* I would.
bird & hill.
Our first session with Perry was an eye opener, I had no idea about all the tricks and hacks you can use to target the exact customers we were looking for. I will definitely be back for another lesson coming into the new year. Thanks Missing Link and my main man Perry. We are very happy customers - J & S

Systems that produce results

Social media changes every day, but with 10 years of campaigns under our belt, we’re constantly evolving systems that are proven to produce results.

Continuous return on investment

Are you a business owner or a marketing manager looking for a continuous return on your investment in lead generation? If you are, we’re here to make your life easier by stepping in at any part of your process or indeed relieving you of every time-consuming step — from content creation to automating your sales process. Whether you sell services or products, we can put your marketing and sales process on rails — from leads in the door to ringing up sales.

“Perry is probably the most knowledgable person that I know when it comes to using social media for your business. After trying many campaigns myself and paying for a so-called expert team, I needed real help to make social media work for my business. Perry’s insights propelled my business to where it is today.”

Glenn Palmer, Putt18
Our clients

We work with great businesses to deliver sales from social media

Jims Mowing Social Media Marketing ClientCentral Coast Council - Social Media Marketing ClientAccor Social Media Marketing ClientCC Mariners Social Media Marketing ClientAAA Auto Social Media Marketing ClientSolaHartCentral Real Logo - Client Social Media180 Nutrition - Client Social MediaLung Foundation AU - Client Social MediaBiologi - Client Social MediaThursday PlantationGeorge brand - Client Social MediaGrand Stand - Client Social mediaCaddy Storage - Client Social mediaSP Screens - Client social mediaEntourage - Client social mediaDefqon.1 - EntourageDiJones - Client social mediaGosfordClassicCars - client social mediaIntuitive Finance - client social mediaOneBlinkCutera

Our senior team

Perry Henderson

Founder

Perry started his career in social media the way that many people do — by boosting posts. In Perry’s case, he was boosting posts for the DJ agency he worked for. His success at booking gigs through social media was enough to give him the bug for using social media to generate leads for other businesses.
The bug was serious enough that, in 2012, Perry put his headphones in a suitcase and flew to Michigan to take one of the world’s first intensive university programs in social media marketing.

Since studying in the US, Perry has continued to apply ever more advanced data-based approaches to lead generation. Along the way, he has built a seven-person team around the same philosophy — data or it didn’t happen.

Lee Rogers

Senior Account Manager 

Bringing over 20 years of experience in client and account management, including 4 years in marketing, Lee is a cornerstone of our team at Missing Link Social Media. His deep understanding of business development and strategic marketing enriches the support he offers as a Senior Account Manager.

Lee is committed to transparent communication and strategic recommendations for our clients while leading our team’s efforts to deliver results.

Viewing himself as an extension of each client’s team, Lee invests his heart into every project, striving tirelessly to exceed expectations and achieve measurable success.

Christopher Lapa

Marketing & Growth

Chris has worked with hundreds of businesses of all sizes over 15 years. He has developed their strategies but most importantly has turned these strategies into real business results.

A purebred marketer at heart, Chris began his career after completing his Bachelor of Business at the University of Newcastle and studying abroad at Michigan State University alongside Perry.

After co-founding his own social media consulting business, Chris jumped into a professional digital marketing role at Channel 9 in Sydney. Following this, Chris led a digital marketing division at Southern Cross Austereo, and then took the leap to lead a full-service marketing agency team for 5 years.

Now at Missing Link as our clients’ Marketing and Growth Strategist, Chris uses over a decade of marketing knowledge to help organisations plan and execute their digital and business growth goals.

Lisa

Project Management

As our Operations Manager, although you may not be speaking directly to Lisa, her presence will be felt with our air-tight systems and processes.

Lisa keeps our projects running on time and technology up to date. There’s no technical or operational issue too big or small for Lisa, which gives the rest of our team more time to focus on developing their craft and communicating with clients.

Paul Taylor

Email Marketing & Automation

As our go-to technician for email marketing, automation, and lead nurturing, Paul leans into a decade of experience in this field.

From marketing to sales, and onboarding, Paul will pull apart processes and then put them back together, making them simpler, faster, automated, and more effective.

Are you ready to maximise your return on social media marketing and lead generation?

If you’re looking for a social media marketing agency that wants to be held accountable for results, we should talk.

Awards & Certifications

Social Media Marketing Excellence AwardSocial Media Marketing Institute AwardSocial Media Direct Response Copywriting SpecialistKlaviyo Logo - Connecting social to emailSocial Media Marketing Agency Awards 2021ActiveCampaign Logo - Connecting social to salesMeta certified digital marketing associate