Your team to connect the dots between marketing and sales.

Missing Link Social Media is a team of social media experts working with clients across Australia.

End-to-end or any part of the process.

We know tackling social media can feel like squeezing a balloon. As soon as you have a handle on some aspect of it, another part needs your attention. It’s not hard to lose all your time in research and working out how taking one action will affect another.

Since we took off in 2012, we’ve grown from providing social media advertising campaigns with provable returns to offering an end-to-end process for clients who want the full social media marketing agency service. That might be social media advertising, social media content, lead nurturing or managing the CRM you use to turn leads into sales.

      EXCELLENT  
   Based on 34 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Britt Ruja 
 
 
 
 Trustindex verifies that the original source of the review is Google. Perry, Chris & the team are extremely knowledgable in all things digital marketing from strategy to implementation and everything in between!
Highly recommend their services.
  
 
      Posted on Google  
   
   Jaden Frame 
 
 
 
 Trustindex verifies that the original source of the review is Google. We were a bit unsure of what was needed and a bit hesitant to go with Missing Link due to the higher investment compared to another agencies. We were also a bit unsure about the research, workshop, and strategy process because we thought we were across our marketing strategy. Since engaging with Missing Link for Research, Strategy, Workshop, Social media and Google ads, we have been blown away with their sense of urgency to keep to the agreed time frames and the follow up, assistance and patience throughout the process. My eyes have been opened to the potential of social media for our business. Thank you Missing Link Social Media.
  
 
      Posted on Google  
   
   Shania Hornsey 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Perry and the team at Missing Link Social Media has been fantastic. We were looking for an advertising company who matched our values and visions at Svelte Kitchens and they were a great match. Working with them has been great, from easy communication to working to specifically accommodate our requirements.

From $9k in ad spend, we've generated 109 leads and amazing awareness with 252k impressions, leading to a 15.7 times return on our advertising spend. We would highly recommend Missing Link Social Media for their great communication, incredible results and their tailored approach to our business.
  
 
      Posted on Google  
   
   James Cant 
 
 
 
 Trustindex verifies that the original source of the review is Google. Perry and the team are awesome! They’ve done a fantastic job with profitably scaling our ads up to $80k per month in spend
  
 
      Posted on Google  
   
   Jason Campbell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Perry and his team completely opened my eyes (and those of my colleagues!) to the potential of reaching new audiences. They took us on a journey of discovery, showing us how to leverage social media to connect with the perfect customers for our products and services.

I know there are countless businesses out there like ours – companies doing fantastic things but hesitant to dive into social media marketing. The fear of wasted investment is real, but Perry's team addressed those concerns head-on. They showed us clear strategies for maximizing ROI and measuring success.
  
 
      Posted on Google  
   
   Teneke Ranson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Missing link have been exceptionally helpful for our business and are always professional with an approachable friendly team that are passionate about what they do. No hesitation to give 5 stars.
  
 
      Posted on Google  
   
   Jeremy Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. Yes, they're worth it.
I've got a background in ecommerce and have always run my own social ads but when I launched my most recent business last year it grew faster than I could manage on my own.

I reached out to several marketing agencies and after meeting with many (and trying out one other one) it seemed clear that Missing Link was the one for us. They truly care, are highly responsive, and spend copious amounts of time trying to understand every inch of my business so that they can get the best outcomes for me. They worked out my expectations and haven't stopped striving to meet and exceed them.

We were unsure how our usual peak season would go with the rising cost of living as many consider our products a "nice to have" and not a "must have" but they exceeded our ROAS targets and outperformed the same period YoY (yes, even including their fees).

Their knowledge of the industry is immense and they treat our business as if it's their own.

Highly recommended. Thank you Missing Link!
  
 
      Posted on Google  
   
   Irwin Hau 
 
 
 
 Trustindex verifies that the original source of the review is Google. We recently had the opportunity to work with the Missing Link Social Media team on a social media strategy we had in mind for our company, and the experience was nothing short of enlightening. Their expertise not only brought clarity to our vision but also transformed the way we approach social media. Their frameworks were easy to understand and made a lot of sense. The team has a knack for translating complex concepts into actionable insights, and that's something we've seen benefit not just us, but many of our clients as well. They have helped us elevate our clients' success, making us look like superstars in the process.

I special thanks to Perry Henderson, who has been a guiding light throughout our journey. You're a true champion and social media guru my friend! His personal touch, commitment to understanding our needs, and constant support have made working with Missing Link a truly exceptional experience. If you're seeking a partner who can bring clarity to your social vision, you're definitely in the right place.
  
 
      Posted on Google  
   
   Bec Jerdan 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Perry & the team since 2018, on multiple client accounts.  They deliver above and beyond with both results and service month on month.  I HIGHLY recommend the team to help with your social media advertising needs.
  
 
      Posted on Google  
   
   Leanne Rehua 
 
 
 
 Trustindex verifies that the original source of the review is Google. I called Missing Link on a whim seeking some important information about social media marketing. He was on vacation, however was more than happy to run through everything that I needed to do to get on track. Perry was clearly an expert in the industry but also a genuine down to earth human that was helpful and supportive. I highly recommend reaching out to Perry from Missing Link for any social media marketing concerns.

Systems that produce results

Social media changes every day, but with 10 years of campaigns under our belt, we’re constantly evolving systems that are proven to produce results.

Continuous return on investment

Are you a business owner or a marketing manager looking for a continuous return on your investment in lead generation? If you are, we’re here to make your life easier by stepping in at any part of your process or indeed relieving you of every time-consuming step — from content creation to automating your sales process. Whether you sell services or products, we can put your marketing and sales process on rails — from leads in the door to ringing up sales.

“Perry is probably the most knowledgable person that I know when it comes to using social media for your business. After trying many campaigns myself and paying for a so-called expert team, I needed real help to make social media work for my business. Perry’s insights propelled my business to where it is today.”

Glenn Palmer, Putt18

Our clients

We work with great businesses to deliver sales from social media

Jims Mowing Social Media Marketing Client

Central Coast Council - Social Media Marketing Client

CC Mariners Social Media Marketing Client

Lung Foundation AU - Client Social Media

GosfordClassicCars - client social media

Our senior team

Perry Henderson

Founder

Perry started his career in social media the way that many people do — by boosting posts. In Perry’s case, he was boosting posts for the DJ agency he worked for. His success at booking gigs through social media was enough to give him the bug for using social media to generate leads for other businesses.
The bug was serious enough that, in 2012, Perry put his headphones in a suitcase and flew to Michigan to take one of the world’s first intensive university programs in social media marketing.

Since studying in the US, Perry has continued to apply ever more advanced data-based approaches to lead generation. Along the way, he has built a seven-person team around the same philosophy — data or it didn’t happen.

Lee Rogers

Senior Account Manager

Bringing over 20 years of experience in client and account management, including 7 years in marketing, Lee is a cornerstone of our team at Missing Link Social Media. His deep understanding of business development and strategic marketing enriches the support he offers as a Senior Account Manager.

Lee is committed to transparent communication and strategic recommendations for our clients while leading our team’s efforts to deliver results.

Viewing himself as an extension of each client’s team, Lee invests his heart into every project, striving tirelessly to exceed expectations and achieve measurable success.

Check out Lee’s YouTube Shorts here to learn about his approach to Senior Account Management.

Lisa

Project Management

As our Operations Manager, although you may not be speaking directly to Lisa, her presence will be felt with our air-tight systems and processes.

Lisa keeps our projects running on time and technology up to date. There’s no technical or operational issue too big or small for Lisa, which gives the rest of our team more time to focus on developing their craft and communicating with clients.

Paul Taylor

Email Marketing & Automation

As our go-to technician for email marketing, automation, and lead nurturing, Paul leans into a decade of experience in this field.

From marketing to sales, and onboarding, Paul will pull apart processes and then put them back together, making them simpler, faster, automated, and more effective.

Tara

Senior Digital Marketing Specialist

Tara brings over a decade of experience in digital marketing, specialising in paid media strategy and campaign management. With extensive experience across global and regional markets, including Australia, the US, and APAC, she has honed her skills in managing multi-channel campaigns and driving measurable results.

Her expertise spans platforms such as Google Ads, Facebook, YouTube, and more, where she has successfully led projects ranging from lead generation to performance media management. Certified in Google Ads Search, Display, Video, and Shopping, Tara is known for her strategic approach to media buying and data-driven decision-making.

At Missing Link Social Media, Tara is dedicated to crafting high-impact ad strategies, leveraging her experience to optimise performance and exceed client expectations. Always focused on innovation, she continuously explores the latest tools and techniques to stay at the forefront of digital marketing.

Tom Nagy

Senior Photographer & Videographer

Tom is a Hungarian-born, Australian-raised filmmaker with nearly 20 years of industry experience. He’s a freelance videographer, photographer, and semi-retired musician (the latter integral to his editing prowess). Tom has worked in Melbourne, New York, New Orleans, Tokyo, and Peru, among other places. He’s worked on shows and films for Paramount+, Peacock, 7+, and for brands such as New Era, Mossimo, DoorDash, Tulane University, Red Hill Vineyards and Whitefox Real Estate.

Are you ready to maximise your return on social media marketing and lead generation?

If you’re looking for a social media marketing agency that wants to be held accountable for results, we should talk.

Let's Talk