End-to-end or any part of the process.

We know tackling social media can feel like squeezing a balloon. As soon as you have a handle on some aspect of it, another part needs your attention. It’s not hard to lose all your time in research and working out how taking one action will affect another.

Since we took off in 2012, we’ve grown from providing social media advertising campaigns with provable returns to offering an end-to-end process for clients who want the full service. That might be social media advertising, social media content, lead nurturing or managing the CRM you use to turn leads into sales.

Systems that produce results

Social media changes every day, but with 10 years of campaigns under our belt, we’re constantly evolving systems that are proven to produce results.

Continuous return on investment

Are you a business owner or a marketing manager looking for a continuous return on your investment in lead generation? If you are, we’re here to make your life easier by stepping in at any part of your process or indeed relieving you of every time-consuming step — from content creation to automating your sales process. Whether you sell services or products, we can put your marketing and sales process on rails — from leads in the door to ringing up sales.

“Perry is probably the most knowledgable person that I know when it comes to using social media for your business. After trying many campaigns myself and paying for a so-called expert team, I needed real help to make social media work for my business. Perry’s insights propelled my business to where it is today.”

Glenn Palmer, Putt18
Our clients

We work with great businesses to deliver sales from social media

Jims Mowing Social Media Marketing ClientCentral Coast Council - Social Media Marketing ClientAccor Social Media Marketing ClientCC Mariners Social Media Marketing ClientAAA Auto Social Media Marketing ClientSolaHartCentral Real Logo - Client Social Media180 Nutrition - Client Social MediaLung Foundation AU - Client Social MediaBiologi - Client Social MediaThursday PlantationGeorge brand - Client Social MediaGrand Stand - Client Social mediaCaddy Storage - Client Social mediaSP Screens - Client social mediaEntourage - Client social mediaDefqon.1 - EntourageDiJones - Client social mediaGosfordClassicCars - client social mediaIntuitive Finance - client social mediaOneBlinkCutera

Our senior team

Perry Henderson


Perry started his career in social media the way that many people do — by boosting posts. In Perry’s case, he was boosting posts for the DJ agency he worked for. His success at booking gigs through social media was enough to give him the bug for using social media to generate leads for other businesses.
The bug was serious enough that, in 2012, Perry put his headphones in a suitcase and flew to Michigan to take one of the world’s first intensive university programs in social media marketing.

Since studying in the US, Perry has continued to apply ever more advanced data-based approaches to lead generation. Along the way, he has built a seven-person team around the same philosophy — data or it didn’t happen.

Lee Rogers

Senior Account Manager 

Bringing over 20 years of experience in client and account management, including 4 years in marketing, Lee is a cornerstone of our team at Missing Link Social Media. His deep understanding of business development and strategic marketing enriches the support he offers as a Senior Account Manager.

Lee is committed to transparent communication and strategic recommendations for our clients while leading our team’s efforts to deliver results.

Viewing himself as an extension of each client’s team, Lee invests his heart into every project, striving tirelessly to exceed expectations and achieve measurable success.

Christopher Lapa

Marketing & Growth

Chris has worked with hundreds of businesses of all sizes over 15 years. He has developed their strategies but most importantly has turned these strategies into real business results.

A purebred marketer at heart, Chris began his career after completing his Bachelor of Business at the University of Newcastle and studying abroad at Michigan State University alongside Perry.

After co-founding his own social media consulting business, Chris jumped into a professional digital marketing role at Channel 9 in Sydney. Following this, Chris led a digital marketing division at Southern Cross Austereo, and then took the leap to lead a full-service marketing agency team for 5 years.

Now at Missing Link as our clients’ Marketing and Growth Strategist, Chris uses over a decade of marketing knowledge to help organisations plan and execute their digital and business growth goals.


Project Management

As our Operations Manager, although you may not be speaking directly to Lisa, her presence will be felt with our air-tight systems and processes.

Lisa keeps our projects running on time and technology up to date. There’s no technical or operational issue too big or small for Lisa, which gives the rest of our team more time to focus on developing their craft and communicating with clients.

Paul Taylor

Email Marketing & Automation

As our go-to technician for email marketing, automation, and lead nurturing, Paul leans into a decade of experience in this field.

From marketing to sales, and onboarding, Paul will pull apart processes and then put them back together, making them simpler, faster, automated, and more effective.

Are you ready to maximise your return on social media marketing and lead generation?

If you’re looking for an agency that wants to be held accountable for results, we should talk.

Awards & Certifications

Social Media Marketing Excellence AwardSocial Media Marketing Institute AwardSocial Media Direct Response Copywriting SpecialistKlaviyo Logo - Connecting social to emailSocial Media Marketing Agency Awards 2021ActiveCampaign Logo - Connecting social to salesMeta certified digital marketing associate