Learn tips to help you

Stage 1 – Don’t leave easy money
on the table
  • Target your most profitable audience and track conversions.
  • Confirm you can see social media connecting to sales
  • Know how much you are willing to pay for a customer
  • Expand your audiences and
    potential customers
  • Nurture your audience until
    they are ready to buy
  • Choose the right campaign objective.
  • Craft a compelling offer
Stage 2 – When experience
saves you money
  • Respect the Learning Phase – let it run
  • Test Meta’s campaign-based optimisation (CBO)
  • Combine or exclude
    Meta audiences that
    overlap by 20%
  • Run multiple ads at once
  • Don’t over-optimise your
Stage 3 – The specialists know
which dials to turn
  • Optimise your sales process.
  • Don’t use hashtags in
    LinkedIn ads
  • Understand if you’re winning –
    measure the right metrics
  • Use Meta’s conversion API –
    don’t lose potential customers

About the author

This 2024 Checklist for Successful Facebook, Instagram & LinkedIn Ads was created by our founder, Perry Henderson who started Missing Link Social Media in 2012. For 12 years, Missing Link Social Media has managed client budgets from $1,000 per month to more than $30,000 per month, generating a combined total of more than $152 million in revenue for clients.

Now is your chance to tap into this knowledge and shortcut your success!

Social media ads checklist inside

“We now receive an additional 5+ hard leads a week on our high-value products plus huge brand recognition from impressions.”

Peta Mayne, SP Screens

“we’ve had 154% increase in visitors to the site and 107% increase in revenue as well”

Lucy Macdougald, Biology

“We doubled our ad spend because the results were so good”

Ian Hamblin, Somerzby

Stop wasting money on Social Media Ads!

Download The 2024 Checklist for Successful Facebook, Instagram & LinkedIn Advertising.

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