Learn tips to help you
- Target your most profitable audience and track conversions.
- Confirm your Facebook pixels works.
- Know your maximum cost per acquisition (CPA).
- Nurture your audience until they are ready to buy.
- Choose the right campaign objective.
- Respect the Learning Phase.
- Test lookalike audiences.
- Use Facebook’s Conversion API.
- Run 3-8 active ads in an Ad Set.
- Measure the right metrics.
- Optimise your sales process.
- Experiment with Campaign-Based Optimisation.
- Don’t over-optimise.
- Combine or exclude audiences that overlap by 20%.
About the author
This 2022 Checklist for Successful Facebook & Instagram Ads was created by our founder, Perry Henderson who started Missing Link Social Media in 2012. For eight years, Missing Link Social Media has managed client budgets from $1,000 per month to more than $30,000 per month, generating a combined total of more than $152 million in revenue for clients.
Now is your chance to tap into this knowledge and shortcut your success!
“We now receive an additional 5+ hard leads a week on our high-value products plus huge brand recognition from impressions.”
Peta Mayne, SP Screens
“we’ve had 154% increase in visitors to the site and 107% increase in revenue as well”
Lucy Macdougald, Biology
“We doubled our ad spend because the results were so good”
Ian Hamblin, Somerzby