Learn tips to help you

  • Target your most profitable audience and track conversions.
  • Confirm your Facebook pixels works.
  • Know your maximum cost per acquisition (CPA).
  • Nurture your audience until they are ready to buy.
  • Choose the right campaign objective.
  • Respect the Learning Phase.
  • Test lookalike audiences.
  • Use Facebook’s Conversion API.
  • Run 3-8 active ads in an Ad Set.
  • Measure the right metrics.
  • Optimise your sales process.
  • Experiment with Campaign-Based Optimisation.
  • Don’t over-optimise.
  • Combine or exclude audiences that overlap by 20%.

About the author

This 2022 Checklist for Successful Facebook & Instagram Ads was created by our founder, Perry Henderson who started Missing Link Social Media in 2012. For eight years, Missing Link Social Media has managed client budgets from $1,000 per month to more than $30,000 per month, generating a combined total of more than $152 million in revenue for clients.

Now is your chance to tap into this knowledge and shortcut your success!

“We now receive an additional 5+ hard leads a week on our high-value products plus huge brand recognition from impressions.”

Peta Mayne, SP Screens

“we’ve had 154% increase in visitors to the site and 107% increase in revenue as well”

Lucy Macdougald, Biology

“We doubled our ad spend because the results were so good”

Ian Hamblin, Somerzby

Stop wasting money on Facebook Ads!

Download The 2022 Checklist for Successful Facebook and Instagram Advertising.

Awards & Certifications