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Apple iOS 14.5 & Facebook’s Conversion API
In this blog post, I’ll explain how iOS 14 will impact your Facebook and Instagram advertising campaign performance and the best ways I know to get around it using Facebook’s Conversions API.
Why 3-8 Ads in a Facebook Ad Set?
Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is to have 3-8 ads live in an ad set, and there’s more than one reason this is best practice. Here’s why…
Facebook Lookalike Audiences
If I were to only ever create one audience for someone, it would be a Lookalike Audience.
That’s how important these audiences are.
They are consistently the top-performing and most important audiences to build awareness and drive new website traffic.
In this blog post, I’ll talk you through what a Facebook Lookalike Audience is, the role it plays in your customer journey, and how to create it.
Choosing the Right Facebook Campaign Objective
With 11 different campaign objectives available in the Facebook Ads Manager, it’s easy to be confused about which ones to prioritise.
What’s the best way to make this decision? Understand your customer journey and select the campaign objectives that align with them.
Nurture Your Audience with Facebook & Instagram Custom Audiences
Custom Audiences are crucial for any business wanting to create profitable Facebook and Instagram advertising campaigns.
It’s of paramount importance to every single client we work with. In most cases, the quality and size of their Custom Audiences dictate how soon we can shift gears through testing, validating, optimising and scaling profitable campaigns.
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