Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad?
Welcome to Facebook’s Learning Phase.
Friend or foe?
It depends whether you’re playing by the rules, or breaking them.
In this blog post I’ll help to ensure you’re working together with the Learning Phase and avoid unnecessary ‘Significant Edits’ that will punish performance.
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for a few days.
It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated part of growing a business is the sales process. In this blog post, I’ll cover the fundamentals you need to ensure you’re moving people effectively through your marketing into sales.
If you aren’t customising the Columns in your Facebook Ads Manager, then you aren’t seeing the full picture. Discover how to customise, save, and set default columns to keep on top of the metrics that matter.
In this blog post, I’ll explain how iOS 14 will impact your Facebook and Instagram advertising campaign performance and the best ways I know to get around it using Facebook’s Conversions API.
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