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Why 3-8 Ads in a Facebook Ad Set?

Why 3-8 Ads in a Facebook Ad Set?

Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is to have 3-8 ads live in an ad set, and there’s more than one reason this is best practice. Here’s why…

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Facebook Lookalike Audiences

Facebook Lookalike Audiences

If I were to only ever create one audience for someone, it would be a Lookalike Audience.
That’s how important these audiences are.
They are consistently the top-performing and most important audiences to build awareness and drive new website traffic.

In this blog post, I’ll talk you through what a Facebook Lookalike Audience is, the role it plays in your customer journey, and how to create it.

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