Establishing Trust Through Storytelling
When a brand positions itself as a credible source within its target audience, it’s a great asset. Because, when customers trust you, they perceive your product or service as valuable...
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How to Create Video Content that Demands Attention
Have you ever come across something really profound or relatable, only to later discover that it was an advertisement? This is likely because the advertiser used storytelling, which is a...
Having A Business Mindset
Recently I sat down with Financial Planner and Director of BHB Accountants, Ryan Bultitude. We discussed how his routine, perspective, and daily habits have led to success for himself and his...
Collecting Contacts via Facebook Lead Gen & Zapier
If you’ve got a product or service you want to sell, it can be useful to gather correct contacts to market them to. If you know what type of user...
Start a Conversation with Potential Customers Through Facebook’s ‘Send Message’ Campaign
It can be frustrating to know that a customer is viewing your website, but it may not result in a conversion. One of the reasons that your website traffic will...
Setting the Scene for Conversion Tracking
It’s always good to keep up with your clients – for example, knowing the date of their birthday, their favourite local cafe, or which sporting team they support. However, it’s...
Ad Hack: Keeping Engagement in One Place
Have you ever experienced the frustration of duplicating an ad that’s garnered positive feedback and return on investment, only to find you’ve lost likes and comments from the original ad...
Can You Handle the Heat? Creating Hot Audiences to Seal the Deal
Now that you’ve mastered the Cold Audience and Warm Audience, it’s time to really turn up the heat and create your Hot Audience. This is the last audience segment in...
Getting Warmer: How to Create a Warm Audience to Increase Brand Recognition
Because we’re bombarded with marketing messages just about everywhere we look, many of us need a little coaxing before making a purchasing decision. In other words, we want to be...
Keeping cool with Cold Audiences
The fact is, not all prospects will be ready to purchase your product or service when they first see your brand in an advertisement. So, it’s important to understand where...
Turn up the Heat on Facebook Ads: Introducing the Cold, Warm and Hot Audience Funnels
As a business owner, it can be frustrating to decipher the different levels of interest between leads and how to get the best return on investment for your ad dollar....
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