It can be frustrating to know that a customer is viewing your website, but it may not result in a conversion. One of the reasons that your website traffic will not submit a website enquiry is because the customer is shopping around. This is often because they are not yet committed to buying and need further persuasion.
One way to combat this is to start a Facebook Messenger conversation with your potential customers. Not only does this start the conversation, but it promotes the position of a business who is involved and communicative. By retargeting website traffic and inviting them to ask questions via Facebook Messenger, you can start a dialogue and lead them through the sales process in a way that is non-threatening and low risk.
Sending Messages That Work
A particular campaign that we have been finding increasingly useful is the Send Message campaign objective.
Using this particular campaign can multiply the effectiveness of results if you retarget your website traffic. As you can imagine, a lot of people are visiting your website but may have more questions about your product or service – especially if they’re shopping around.
Creating a Send Message Campaign
Customers may want to know what makes you different, and a perfect way to answer these questions for them is to reach out through a Send Message campaign. We’ve found the best audience for this campaign objective is a Website Custom Audience, which is part of your Hot Audience.
Conduct a bit of research into common questions and objections your audience might have before buying your products or services, as you have the opportunity to pre-populate some questions in this campaign too. Being strategic about these questions can have a big impact on your conversion rate. For example, if the price point is a common objection (you may not be the cheapest on the market), you have the opportunity to spark a conversation about what makes you different to help justify this price point and highlight the extra value you offer that sets you apart from similar products or services.
Want to talk about it?
If you need a step by step walkthrough on how to set up this Send Message campaign, I’d be happy to help you with it. Alternatively, our company specialises in this implementation and can come up with an effective strategy as well to get you better results.
If you have any questions, as always, feel free to send a message or comment below.