Facebook Ads Learning Phase
Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad? Welcome to Facebook’s...
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Don’t Over-Optimise Your Campaigns
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for...
Optimise Your Sales Process
It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated...
Customise your Facebook Campaign Manager Columns
If you aren’t customising the Columns in your Facebook Ads Manager, then you aren’t seeing the full picture. Discover the secrets every social media marketing agency is using to customise,...
Apple iOS 14.5 & Facebook’s Conversions API
What’s the Deal with iOS 14 and Facebook? iOS 14 is an Apple software update that has brought privacy protection on Apple mobile devices to new heights. It gives users the...
Why 3-8 Ads in a Facebook Ad Set?
Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is...
Facebook Lookalike Audiences
If I were to only ever create one audience for someone, it would be a Lookalike Audience. That’s how important these audiences are. They are consistently the top-performing and most important audiences...
Choosing the Right Facebook Campaign Objective
With 11 different campaign objectives available in the Facebook Ads Manager, it’s easy to be confused about which ones to prioritise. How do you decide? Understand your customer journey and select...
Nurture Your Audience with Facebook & Instagram Custom Audiences
Custom Audiences are crucial for any business wanting to create profitable Facebook and Instagram advertising campaigns. It’s of paramount importance to every single client we work with. In most cases, the...
What a Facebook Pixel Helper is and Where You Can Find It
The Facebook Pixel helper is a free Google Chrome Extension that can be downloaded via the Chrome Web Store. Check it out here. It’s primarily used as a troubleshooting tool to...
Why Your Facebook Ads Need a Pixel
There are no two ways about it; if you’re paying for advertising on Facebook or Instagram, you need a Facebook Pixel installed on your website. Facebook has highlighted a few benefits...
Facebook and Instagram Advertising Funnel
Facebook and Instagram Advertising People are typically going to go straight to Google when they need a solution to a problem, such as searching in Google for a “Plumber near me.” One...
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