by Perry Henderson | Oct 17, 2018 | Facebook Ad Content
Interview with Nick Bowditch, Business Coach, and Mentor Creating valuable, personable content for your target audience is an inbound marketing strategy; it’s all about crafting experiences that have a positive impact on people and your business. And the best way to...
by Perry Henderson | Oct 10, 2018 | Facebook Ad Content
Gone are the days where Aussies sit around the television and endure three minutes of back-to-back ads between their favourite shows. Audiences are now becoming more drawn to content where they’re exposed to less or even no ads. Moving away from cold, hard advertising...
by Perry Henderson | Oct 3, 2018 | Facebook Ad Content
It’s one thing to create content for content sake, but to really make it speak to your brand and style, you need to create authentic content. If your content is relatable and honest, it will draw your audience in. These days, video content is favourable over copy or...
by Perry Henderson | Sep 5, 2018 | Facebook Ad Content
Why sharing knowledge benefits your business In a market buzzing with new businesses and ideas, it may be tempting to keep your intellectual property (IP) to yourself. If you work a nine to five job where you’re constantly creating, it allows you to constantly...
by Perry Henderson | Aug 29, 2018 | Facebook Ad Content
When a brand positions itself as a credible source within its target audience, it’s a great asset. Because, when customers trust you, they perceive your product or service as valuable and are more likely to buy from you or engage with you. In our three-part series on...
by Perry Henderson | Aug 22, 2018 | Facebook Ad Content
Have you ever come across something really profound or relatable, only to later discover that it was an advertisement? This is likely because the advertiser used storytelling, which is a powerful tool to connect people with brands. As Seth Godin, US author and...
