Simple Hack to Make Your Facebook Ads Stand out
It’s easy to get lost amongst the many product ads and sales pitches on Facebook. For example, how many times have you seen the same ad for a bamboo mattress,...
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Why You Should Leave a Facebook Campaign for Three Days
It may be tempting to tweak a new Facebook campaign after going live, however, it’s important you leave it, at least for the first three days. Don’t believe me? Let...
Get Dynamic with Your Facebook Product Ads
Are you running an e-commerce website and need a way to retarget customers that are viewing your products? Dynamic products ads may sound complicated, big and scary, but the result...
Improve Reporting and Optimisation with Offline Event Data
Offline events. If you haven't heard of them, read on because my it's going to help you better your attribution and optimise your campaigns with more detailed tracking. What is an...
Why Valuable Content May Shorten Your Sales Cycle
Interview with Nick Bowditch, Business Coach, and Mentor Creating valuable, personable content for your target audience is an inbound marketing strategy; it’s all about crafting experiences that have a positive impact...
Why there’s More to Just Advertising in Facebook Ads
Gone are the days where Aussies sit around the television and endure three minutes of back-to-back ads between their favourite shows. Audiences are now becoming more drawn to content where...
Film Like You Mean it: Creating Authentic Video Content
It’s one thing to create content for content sake, but to really make it speak to your brand and style, you need to create authentic content. If your content is...
Don’t I Know You? Creating Lookalike Audiences
It’s always nice finding a group of people with the same interests as you, especially in business! Creating Facebook Lookalike Audiences allows you to create an audience that ‘looks like’...
Why Facebook Audience Insights is Your Marketing Must-Have
Have you ever wondered who exactly is seeing your Facebook advertising campaigns? It’s one thing to market to an audience, but to understand the audience is a whole different, (and...
Why Offers Can Get You More Customers
If you’re trying to collect customer data, an offer can encourage potential clients to pick up the phone, send an email or fill out an online enquiry form. Developing attractive...
Why You Need to be Generous with Your Knowledge
Why sharing knowledge benefits your business In a market buzzing with new businesses and ideas, it may be tempting to keep your intellectual property (IP) to yourself. If you work a...
How to Create Video Content that Demands Attention
Have you ever come across something really profound or relatable, only to later discover that it was an advertisement? This is likely because the advertiser used storytelling, which is a...
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