It’s easy to get lost amongst the many product ads and sales pitches on Facebook. For example, how many times have you seen the same ad for a bamboo mattress, miracle teeth whitening, or skinny tea? People are beginning to become so accustomed to Facebook ads that they scroll right past. Targeting a thoughtful and specific demographic, setting up offers, or engaging with customers is one thing, but being noticed by the time poor scroller is another.
So how do you cut through the noise of Facebook advertising and create conversions? I’ve got a simple hack just for it.
YayText is the WayText
If you’re the Facebook scroller I mentioned earlier, you may have come across some ads that are structured differently from what you’d normally see. These ads may have had text including bold, headline or italics, and may have really caught your eye.
YayText is a website that enables a Facebook user to create ads that display your body of text in whatever way you want. The site offers you a range of variations, allowing you to easily copy and paste your desired font into your campaign.
The site is perfect for marketers who want to stand out from their competitors and make their ads have a little edge. In order to create more conversions and get more out of your ad spend, Facebook ads need to be different from what the average user sees on a daily basis. We always recommend engaging imagery or video to entice your customer, but exciting and interesting fonts will always sweeten the deal.
How to use YayText
- Visit the site and input your text into the builder box at the top of the page.
- Browse the text varieties and choose your favourite.
- Preview your text through the eyes of people who may see it on Facebook, Twitter or text message.
- Copy and paste your favourite text into your Facebook site, and let the engagement roll in.
It’s that easy.
YayText is a simple way to create effective marketing for your Facebook ads that can get lost in the masses. This unique tool is an easy way to help you stand out in the news feed, and get people talking in the comment section of your ads.
Before this, it’s always important to manage the audience you’re directing your ad to by doing some research, split testing, and applying different messaging and media to them to find out what works best. So play around with it and apply YayText to one ad, but not another, and see which works best to improve click-through rate.
If you need assistance in how to create split test, apply YayText, or manage an audience –– please visit my previous videos or, as always, get in contact or leave a comment below.