Watch what our clients have to say

In-house photographer
and videographer

Trusted specialist photo
and video partners

Content for organic, paid,
web and sales use

Sydney, Central Coast, Newcastle
and Hunter regions

Photo and video content
built around business goals

Good content should do more than fill a feed. It should help your
business communicate clearly, look credible, and support the next
step in the buyer journey.

For some businesses, that means a powerful brand story video that
builds trust. For others, it means short-form service videos, social
content, professional photography, event coverage, or sales assets
that make your business easier to understand and easier to choose.

We work with a mix of businesses across industries, creating
practical, high-quality assets that can be used across social media,
paid advertising, websites, proposals and campaigns.

  • Look more professional and more consistent across channels
  • Build trust faster with stronger visual storytelling
  • Create reusable assets for organic, paid and web content
  • Make your services easier to understand
  • Stay visible with content designed for real marketing use
Brand storytelling content

Content that humanises your brand,
builds the know, like and trust
factor, and helps your audience
connect with who you are, what you
do, and why it matters.

Service promotion videos

Video content that explains your
services clearly, highlights value,
and gives potential clients more
confidence in taking the next step.

Example types
of photo and video
content we create

‘What to expect’ videos

Useful for businesses that want
to remove uncertainty and show
prospective clients what the
process, experience or customer
journey looks like.

Customer testimonial videos

Real client stories that reinforce
trust, provide social proof, and
help buyers feel more confident
choosing your business.

Short-form social media content

Short videos and supporting photography
designed for organic social media,
paid social campaigns and
ongoing brand visibility.

Website, sales and proposal assets

Professional imagery and video content
for websites, capability decks, sales
proposals and marketing collateral.

Event and campaign content

Photography and videography for
launches, activations, business events
and key campaigns, captured in a way
that gives you useful content beyond
the day itself.

Food, hospitality and product content

Photography and video content for food
brands, venues, hospitality businesses
and products that need polished visuals
for social media, websites, campaigns,
promotions and paid advertising.

See Examples Of Our Work

Content that supports every
stage of the buyer journey

Different types of content do different jobs. Some content
is designed to build awareness. Some helps people better
understand your services. Some gives them the trust and
reassurance they need to make a decision.

That is why we create content across the full journey, from
top-of-funnel brand storytelling and awareness content
through to consideration assets like ‘what to expect’
videos, and decision-stage content such as testimonials,
service videos and proof-driven creative.

Typical video directions may include

  • Brand story videos
  • Service and offer videos
  • Features and benefits videos
  • ‘What to expect’ videos
  • Customer testimonial videos
  • Short-form educational content
  • Event recap content
  • Social media cut-downs from hero assets

Why businesses choose
Missing Link for photo
and video

We approach content with a marketer’s mindset, not just a
production mindset. That means we think about where the
content will be used, what it needs to communicate, and
how it can support awareness, consideration and
conversion.

We have in-house photography and videography
capability, and we also work with trusted specialist photo
and video partners where a project calls for specific
expertise, scale, or style.

This gives our clients flexibility without compromising
quality, and allows us to build the right production setup
for the brief.

  • Strategic content, not just content for content’s sake
  • In-house capability backed by trusted specialist partners
  • Suitable for organic social, paid social, websites, proposals and events
  • Practical production process with clear inclusions
  • Flexible options for one-off shoots and ongoing content needs

Packages and pricing

Choose from combined photo and video packages, video-only packages, or photography-only
packages depending on what your business needs.

All prices below are shown exactly as packaged. Travel within Central Coast is included in these
packages. Shoots in Sydney and Newcastle can be discussed during your Pre-Production Planning Session.

PHOTOGRAPHY

Pre-Production:
Online workshop & Plan
Production:
Up to 4 hours
Plus travel within Central Coast
Post-Production:
  • 60 photos
  • Photo editing
  • 1 round of feedback
  • Delivered in high-res and low-res via Dropbox/Google Drive

VIDEOGRAPHY

Pre-Production:
Online workshop & Plan

Production:
Up to 6 hours
Plus travel within Central Coast

Post-Production:

  • 6 x short-form videos (15-30 secs)
    • Or 3 x 1-2 minute videos
    • Or 2 x 2-3 minute videos
  • Crop, trim, stitch, captions, vertical 9:16 OR landscape 16:9
  • 1 round of feedback
  • High-res screenshots/stills from video you can use as images for social/web
  • Provided via Dropbox/Google Drive
  • Add up to 30 photos for additional $700 + GST

Our recommended approach
for businesses that want to grow

For many businesses, the strongest result comes from combining promotional content
with ongoing content creation.

Stage 1: Promotional content

This content helps convert awareness into interest by
positioning your business clearly and professionally. It
may include brand story videos, service videos, ‘what to
expect’ content, feature and benefit videos, and
customer testimonials.

Stage 2: Ongoing organic content

This content builds consistency and long-term visibility.
It focuses on educating, adding value, reinforcing trust,
and staying top of mind through regular posting. Not
every business needs both stages at once, but this
framework supports short- and long-term goals.

Trusted by businesses across industries

We have worked with businesses across a wide range of industries, creating content that supports stronger visibility,
better communication and more effective marketing.

caddy storage social media client testimonial

“Over the 4 months of social media ads, we have received an average of 5 leads per day at less than $11 per lead.”

Steve Upcroft, Director - Caddy Storage

magenta shores social media client testimonial

“The number of enquiries from our social media marketing campaigns and advertising was so high that we needed to hire a Sales Manager. As a result, our memberships have now doubled.”

Rob Hurley, General Manager - Magenta Shores Golf and Country Club

Biologi social media client testimonial

“We’ve had a 154% increase in visitors to the site from our social media and a 107% increase in revenue, and it all came from finding the right social media marketing agency.”

Lucy Macdougald - Biologi

sp screens social media client testimonial

“We now receive an additional 15+ hard leads a week from our social media marketing on our high-value products, plus huge brand recognition from impressions.”

Peta Mayne - SP Screens

How the process works

Pre-Production Planning Session

We learn about your business, your audience, where the content will be used, and what you want it to achieve.

Creative direction and planning

We shape the content approach, package fit, shoot requirements, and production plan based on your goals.

Shoot and capture

We coordinate the shoot using the right mix of in-house capability and trusted specialist partners where needed.

Editing and delivery

We edit, package and deliver the final content in the formats needed for social media, web, paid campaigns or sales use.

Pre-Production Planning Session

If you need better content for your marketing, website, social media, campaigns or sales activity, the best place to start is a Pre-Production Planning Session.

We will look at what you need, where the content will be used, which package or approach makes sense, and what the next step should be.

"*" indicates required fields

Marketing

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Frequently Asked Questions

We work with a mix of businesses across industries. This service is designed for businesses rather than consumer-focused personal occasions, and is suited to brands that need content for marketing, websites, sales activity, paid campaigns, social media or events.

Yes. We offer combined photo and video packages, as well as video-only and photography-only options, depending on what your business needs.

No. While many packages are structured for social media use, the content can also support websites, paid advertising, proposals, presentations, campaigns and broader marketing activity.

Yes. We have in-house photography and videography capability, and we also work with trusted specialist photo and video partners where a project calls for specific expertise, scale, or style.

Yes. That is one of the goals of the Pre-Production Planning Session. We can help you work out whether you need combined photo and video, video-only, photography-only, or a more strategic staged approach.

We service Sydney, Central Coast, Newcastle and Hunter regions. Travel within Central Coast is included in the listed packages. Other travel requirements can be discussed during the Pre-Production Planning Session.

Yes. We can create assets suited to organic social media, paid campaigns, websites, sales proposals and other marketing uses.

Ready to create content
that actually supports
your marketing?

Book a Pre-Production Planning Session and let’s work
out the right content approach for your business.

Sydney, Central Coast, Newcastle and Hunter regions.

Awards & Certifications

Social Media Marketing Excellence AwardSocial Media Marketing Institute AwardSocial Media Direct Response Copywriting SpecialistKlaviyo Logo - Connecting social to emailSocial Media Marketing Agency Awards 2021ActiveCampaign Logo - Connecting social to salesMeta certified digital marketing associate