Don’t Over-Optimise Your Campaigns
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for...
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Choosing the Right Facebook Campaign Objective
With 11 different campaign objectives available in the Facebook Ads Manager, it’s easy to be confused about which ones to prioritise. How do you decide? Understand your customer journey and select...
What a Facebook Pixel Helper is and Where You Can Find It
The Facebook Pixel helper is a free Google Chrome Extension that can be downloaded via the Chrome Web Store. Check it out here. It’s primarily used as a troubleshooting tool to...
Facebook and Instagram Advertising Funnel
Facebook and Instagram Advertising People are typically going to go straight to Google when they need a solution to a problem, such as searching in Google for a “Plumber near me.” One...
Choosing the right campaign type in Facebook Ads Manager
Marketing managers often ask me, “which Facebook campaign type should I pick?” There are so many campaign types to choose from when creating sponsored content, however, they all offer different...
Best Practices for the Facebook Conversions Campaign Objective
Do you consider yourself a Facebook campaign champion? You might know your way around the Ads Manager tool, but you could be missing one hidden truth that can impact conversions. It’s...
Creating a Successful Welcome Sequence with Automation Marketing
OK, so if you’ve been following along these past weeks, you’ll know that automation marketing is an effective tool to help move customers through the buyer journey. We’ve covered six...
Six Automation Systems for Successful Marketing
As we all know, marketing is continually changing and evolving. Audiences are highly digital, and live on a number of platforms. To engage with customers in their time, you must...
Why You Should Leave a Facebook Campaign for Three Days
It may be tempting to tweak a new Facebook campaign after going live, however, it’s important you leave it, at least for the first three days. Don’t believe me? Let...
Get Dynamic with Your Facebook Product Ads
Are you running an e-commerce website and need a way to retarget customers that are viewing your products? Dynamic products ads may sound complicated, big and scary, but the result...
Why Offers Can Get You More Customers
If you’re trying to collect customer data, an offer can encourage potential clients to pick up the phone, send an email or fill out an online enquiry form. Developing attractive...
Collecting Contacts via Facebook Lead Gen & Zapier
If you’ve got a product or service you want to sell, it can be useful to gather correct contacts to market them to. If you know what type of user...
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