Why You Need to be Generous with Your Knowledge
Why sharing knowledge benefits your business In a market buzzing with new businesses and ideas, it may be tempting to keep your intellectual property (IP) to yourself. If you work a...
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Establishing Trust Through Storytelling
When a brand positions itself as a credible source within its target audience, it’s a great asset. Because, when customers trust you, they perceive your product or service as valuable...
How to Create Video Content that Demands Attention
Have you ever come across something really profound or relatable, only to later discover that it was an advertisement? This is likely because the advertiser used storytelling, which is a...
Collecting Contacts via Facebook Lead Gen & Zapier
If you’ve got a product or service you want to sell, it can be useful to gather correct contacts to market them to. If you know what type of user...
Setting the Scene for Conversion Tracking
It’s always good to keep up with your clients – for example, knowing the date of their birthday, their favourite local cafe, or which sporting team they support. However, it’s...
Ad Hack: Keeping Engagement in One Place
Have you ever experienced the frustration of duplicating an ad that’s garnered positive feedback and return on investment, only to find you’ve lost likes and comments from the original ad...
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