by Perry Henderson | Nov 28, 2018 | Facebook Ad Sets and Audiences
Implementing automation marketing into your strategy allows you to contribute thoughtfully to a customer at a specific part of their buyer journey. Marketing automation software acts as a scheduled marketing tool that delivers specific information to customers who...
by Perry Henderson | Sep 26, 2018 | Facebook Ad Sets and Audiences
It’s always nice finding a group of people with the same interests as you, especially in business! Creating Facebook Lookalike Audiences allows you to create an audience that ‘looks like’ an existing audience of yours. Facebook does this by matching your audience’s...
by Perry Henderson | Sep 19, 2018 | Facebook Ad Sets and Audiences
Have you ever wondered who exactly is seeing your Facebook advertising campaigns? It’s one thing to market to an audience, but to understand the audience is a whole different, (and more successful) story. Facebook Audience Insights is a free tool that allows...
by Perry Henderson | Jul 18, 2018 | Facebook Ad Sets and Audiences
Can you handle the heat? Creating Hot Audiences to seal the deal Now that you’ve mastered the Cold Audience and Warm Audience, it’s time to really turn up the heat and create your Hot Audience. This is the last audience segment in the three audience funnel strategy,...
by Perry Henderson | Jul 11, 2018 | Facebook Ad Sets and Audiences
Getting warmer: How a create a Warm Audience to increase brand recognition Because we’re bombarded with marketing messages just about everywhere we look, many of us need a little coaxing before making a purchasing decision. In other words, we want to be wined and...
by Perry Henderson | Jul 4, 2018 | Facebook Ad Sets and Audiences
Keeping cool with Cold Audiences The fact is, not all prospects will be ready to purchase your product or service when they first see your brand in an advertisement. So, it’s important to understand where your audience sits in the sales cycle so you can target your...
