Facebook Ads Learning Phase
Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad? Welcome to Facebook’s...
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Don’t Over-Optimise Your Campaigns
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for...
Optimise Your Sales Process
It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated...
Customise your Facebook Campaign Manager Columns
If you aren’t customising the Columns in your Facebook Ads Manager, then you aren’t seeing the full picture. Discover how to customise, save, and set default columns to keep on...
Apple iOS 14.5 & Facebook’s Conversions API
What’s the Deal with iOS 14 and Facebook? iOS 14 is an Apple software update that has brought privacy protection on Apple mobile devices to new heights. It gives users the...
Why 3-8 Ads in a Facebook Ad Set?
Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is...
Facebook Lookalike Audiences
If I were to only ever create one audience for someone, it would be a Lookalike Audience. That’s how important these audiences are. They are consistently the top-performing and most important audiences...
Don’t I Know You? Creating Lookalike Audiences
It’s always nice finding a group of people with the same interests as you, especially in business! Creating Facebook Lookalike Audiences allows you to create an audience that ‘looks like’...
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