MISSING LINK STRATEGY
The Missing Link between where your business is today –
and where you want it to be?
The Missing Link between where your business is today – and where you want it to be.
Not your average agency
If you believe in specialising in what you do, why work with marketers that don’t?
We specialise in Social Media Marketing, including Strategy, Advertising, and Content.
We’re also acutely aware that social media marketing needs to complement other digital marketing channels, such as:
- Paid Search e.g. Google ads;
- Search Engine Optimisation (SEO); and
- Email Marketing and Automation, etc
This is why our social media marketing strategy considers other digital marketing channels and the role they play in achieving your busines objectives – it should all be integrated.
We can partner with your existing marketing partners, or we have a network of trusted partners we can lead for you with full accountability on their performance.
Awareness
* 90% of your potential customers are not even interested / thinking about your solution.
Your goal: Build your brand.
Your content: Deliver value (don’t sell). e.g. ->
Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display
Are you top-of-mind?
We can help you stand out with content that adds value and builds trust with thousands of people in your target audience every single day.
Interest
* 7% of your potential customers are open to buying but not yet looking.
Your goal: Educate them about your solution
Your content: Problems, solutions, features, benefits, outcomes, effects.
Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display, Google Search, Search Engine Optimisation
How are you positioned and creating interest in your market?
We will strategically craft campaigns to educate your future buyers on what makes your solutions superior to competitors.
Purchase
* 3% of your potential customers are ready to buy.
Your goal: Lower buyer’s resistance and get customers started.
Your content: Overcome objections, provide case studies / testimonials and engage with offers to complement your sales process.
Recommended primary channels: Google Search, Search Engine Optimisation, Email Nurturing and Automation
Imagine ads that articulate your audiences’ buying motivators better than they can and overcome commong reasons wouldn’t purchase.
* Reference: Chet Holmes “The Ultimate Sales Machine”
Advocacy
Your goal: Have customers tell stories and share positive experiences
Your content: Request and incentivise reviews
Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation, Google My Business and Directory listing websites, such as True Local.
Customers advocating your brand to family, friends and potential buyers is incredibly powerful.
If word-of-mouth has been a key driver of your success to date. uur team will help to boost it through increased reviews and referrals.
Loyalty
Your goal: Retention, repeat purchases, referrals
Your content: Loyalty programs / offers, continuous value.
Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation.
Our team can help you increase customer loyalty and implement campaign strategies for business growth through value-add content, cross-selling, up-selling and loyalty programs.
Meet your new team
Social Media Profit Strategist
Paid Advertising Specialist
Digital Strategist & Account Manager
Copywriting
Graphic Design & Video Production
Clients include
Clients include
What our clients are saying
Christina Jones
Andre Cheah 
Peta Mayne 
Claire Mcpherson 
Ian Hamblin 
Mike Mayrand 
Jorge Gasca 
Rod Vallis 
Sturt Hinton 
Adrian Date 
Stuart Cooke 
Laura Prael 
Tomas Hall 
ASTUTE ABILITY GROUP 
Andrew Larter