MISSING LINK STRATEGY

The Missing Link between where your business is today –
and where you want it to be?

The Missing Link between where your business is today – and where you want it to be.

Not your average agency

 

If you believe in specialising in what you do, why work with marketers that don’t?

We specialise in Social Media Marketing, including Strategy, Advertising, and Content.

We’re also acutely aware that social media marketing needs to complement other digital marketing channels, such as:

  • Paid Search e.g. Google ads;
  • Search Engine Optimisation (SEO); and
  • Email Marketing and Automation, etc

This is why our social media marketing strategy considers other digital marketing channels and the role they play in achieving your busines objectives – it should all be integrated.

We can partner with your existing marketing partners, or we have a network of trusted partners we can lead for you with full accountability on their performance.

Awareness

* 90% of your potential customers are not even interested / thinking about your solution.

Your goal: Build your brand.

Your content: Deliver value (don’t sell). e.g. ->

Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display

Are you top-of-mind?

We can help you stand out with content that adds value and builds trust with thousands of people in your target audience every single day.

Interest

* 7% of your potential customers are open to buying but not yet looking.

Your goal: Educate them about your solution

Your content: Problems, solutions, features, benefits, outcomes, effects.

Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display, Google Search, Search Engine Optimisation

How are you positioned and creating interest in your market?

We will strategically craft campaigns to educate your future buyers on what makes your solutions superior to competitors.

Purchase

* 3% of your potential customers are ready to buy.

Your goal: Lower buyer’s resistance and get customers started.

Your content: Overcome objections, provide case studies / testimonials and engage with offers to complement your sales process.

Recommended primary channels: Google Search, Search Engine Optimisation, Email Nurturing and Automation

Imagine ads that articulate your audiences’ buying motivators better than they can and overcome commong reasons wouldn’t purchase.

* Reference: Chet HolmesThe Ultimate Sales Machine” 

Advocacy

 

Your goal: Have customers tell stories and share positive experiences

Your content: Request and incentivise reviews

Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation, Google My Business and Directory listing websites, such as True Local.

Customers advocating your brand to family, friends and potential buyers is incredibly powerful.

If word-of-mouth has been a key driver of your success to date. uur team will help to boost it through increased reviews and referrals.

Loyalty

Your goal: Retention, repeat purchases, referrals

Your content: Loyalty programs / offers, continuous value.

Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation.

Our team can help you increase customer loyalty and implement campaign strategies for business growth through value-add content, cross-selling, up-selling and loyalty programs.

 

Meet your new team

Social Media Profit Strategist

Paid Advertising Specialist

Digital Strategist & Account Manager

Copywriting

Graphic Design & Video Production

Clients include

Clients include

What our clients are saying

  • Christina Jones Avatar

    If you are looking for a Social Media Marketing Agency then look no further than Missing Link Social Media. Perry Henderson has taught me everything I know and is my go to person for any issues I have. Great customer service and customised training has helped me grow the Central Coast Regional Show Facebook page from 700 likes to over 4,500. I can't recommend Missing Link Social Media enough.

    Christina Jones
  • Andre Cheah Avatar

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

    Andre Cheah
  • Peta Mayne Avatar

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

    Peta Mayne
  • Claire Mcpherson Avatar

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

    Claire Mcpherson
  • Ian Hamblin Avatar

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

    Ian Hamblin
  • Mike Mayrand Avatar

    Perry has been a great soundboard and has gone above and beyond in helping me with my social media and digital marketing strategy. He understands attention, and how to add proper value when it comes to social media marketing in the 21st century.

    Mike Mayrand
  • Jorge Gasca Avatar

    Missing Link is focused on producing results and doing their best for their clients. Their knowledge on Digital Marketing is extensive and they simply are the best at what they do. Highly recommend them.

    Jorge Gasca
  • Rod Vallis Avatar

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

    Rod Vallis
  • Sturt Hinton Avatar

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

    Sturt Hinton
  • Adrian Date Avatar

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

    Adrian Date
  • Stuart Cooke Avatar

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

    Stuart Cooke
  • Laura Prael Avatar

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

    Laura Prael
  • Tomas Hall Avatar

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

    Tomas Hall
  • ASTUTE ABILITY GROUP Avatar

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

    ASTUTE ABILITY GROUP
  • Andrew Larter Avatar

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

    Andrew Larter
  • Andre Cheah Avatar
    Andre Cheah

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

  • Andrew Larter Avatar
    Andrew Larter

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

  • Sturt Hinton Avatar
    Sturt Hinton

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

  • ASTUTE ABILITY GROUP Avatar
    ASTUTE ABILITY GROUP

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

  • Jorge Gasca Avatar
    Jorge Gasca

    Missing Link is focused on producing results and doing their best for their clients. Their knowledge on Digital Marketing is extensive and they simply are the best at what they do. Highly recommend them.

  • Mike Mayrand Avatar
    Mike Mayrand

    Perry has been a great soundboard and has gone above and beyond in helping me with my social media and digital marketing strategy. He understands attention, and how to add proper value when it comes to social media marketing in the 21st century.

  • Tomas Hall Avatar
    Tomas Hall

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

  • Stuart Cooke Avatar
    Stuart Cooke

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

  • Laura Prael Avatar
    Laura Prael

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

  • Claire Mcpherson Avatar
    Claire Mcpherson

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

  • Peta Mayne Avatar
    Peta Mayne

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

  • Christina Jones Avatar
    Christina Jones

    If you are looking for a Social Media Marketing Agency then look no further than Missing Link Social Media. Perry Henderson has taught me everything I know and is my go to person for any issues I have. Great customer service and customised training has helped me grow the Central Coast Regional Show Facebook page from 700 likes to over 4,500. I can't recommend Missing Link Social Media enough.

  • Adrian Date Avatar
    Adrian Date

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

  • Ian Hamblin Avatar
    Ian Hamblin

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

  • Rod Vallis Avatar
    Rod Vallis

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

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Missing Link

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Missing Link