Where can we invest 20% effort to get 80% return?
Through the lens of our Missing Link System, we will challenge you to think about where you actually need our help. You may want more purchases (and we can get you there) but there may be a foundation of awareness that needs to be built first.
Our Missing Link System will consider all digital marketing channels to determine where we can invest your marketing budget to you get the highest possible return.
* 90% of your potential customers are not even interested / thinking about your solution.
Your goal: Build your brand.
Your content: Deliver value (don’t sell). e.g. ->
Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display
Are you top-of-mind?
We can help you stand out with content that adds value and builds trust with thousands of people in your target audience every single day.
* 7% of your potential customers are open to buying but not yet looking.
Your goal: Educate them about your solution
Your content: Problems, solutions, features, benefits, outcomes, effects.
Recommended primary channels: YouTube, LinkedIn, Facebook, Instagram, Google Display, Google Search, Search Engine Optimisation
How are you positioned and creating interest in your market?
We will strategically craft campaigns to educate your future buyers on what makes your solutions superior to competitors.
* 3% of your potential customers are ready to buy.
Your goal: Lower buyer’s resistance and get customers started.
Your content: Overcome objections, provide case studies / testimonials and engage with offers to complement your sales process.
Recommended primary channels: Google Search, Search Engine Optimisation, Email Nurturing and Automation
Imagine ads that articulate your audiences’ buying motivators better than they can and overcome commong reasons wouldn’t purchase.
Your goal: Have customers tell stories and share positive experiences
Your content: Request and incentivise reviews
Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation, Google My Business and Directory listing websites, such as True Local.
Customers advocating your brand to family, friends and potential buyers is incredibly powerful.
If word-of-mouth has been a key driver of your success to date. Our team will help to boost it through increased reviews and referrals.
Your goal: Retention, repeat purchases, referrals
Your content: Loyalty programs / offers, continuous value.
Recommended primary channels: LinkedIn, Instagram, Facebook, Email marketing and Automation.
Our team can help you increase customer loyalty and implement campaign strategies for business growth through value-add content, cross-selling, up-selling and loyalty programs.