Social Media Advertising
If you’re about to start your social media paid ads journey or feel like you’re not using it to its potential you’re in the right place.
Our Approach to Social Media Paid Advertising
Modern social media marketing is a pay-to-play game.
Without it, the number of people seeing your posts is limited by a newsfeed algorithm.
Due to an explosion of social media content and advertising over the years, all social media platforms’ newsfeed algorithms have been declining year-on-year. On Facebook you’ll be lucky to reach 5% of your fans.
Also consider how many of your LinkedIn connections or Instagram followers are actually your ideal target audience?
Justify the time it takes to create content and reach thousands of people in your exact target audience (not just your LinkedIn connections or Instagram followers) through paid advertising.
With so many different marketing channels, how do you know if social media is the best one to achieve your objectives? This is what I discuss as I introduce Missing Link Social Media’s approach to social media paid advertising.
Top of Funnel
The top of the social media funnel is the place we’ll be building your brand equity. Our goal is to produce, share and promote content that builds trust without just talking about your product/service.
Bottom of Funnel
After adding value and building trust at the top of the funnel, and introducing them to your products/solutions on your website at the middle, you now want to lower ‘buyer’s resistance’ so they are more likely to inquire or purchase from you.
How we can help
Strategy
Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.
Your strategy will include:
- Clearly defined audiences
- Measurable objectives
- Customer journey mapping
- Key emotive messaging
- CRM integration
- Campaign planning
Campaign Management
We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.
Creative
We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.
Insights
Our campaign specialist will discover insights that help far beyond social media advertising.
Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,
Support
With a dedicated account manager, it will feel like we’re literally a part of your team.
FAQs
What is social media paid advertising?
Social media paid advertising is the process of sponsoring content into the newsfeed (or other locations) of your target audience. There are three core methods most social media platforms will charge: Cost per thousand impressions (CPM), cost per click (CPC), or cost per objective.
Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.
Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.
e.g. Sponsored post.
What objectives (campaign types) can be achieved through paid advertising?
Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.
For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.
e.g. Campaign types available for Facebook and Instagram.
Clients include
Clients include
What our clients are saying
Tomas Hall
Peta Mayne
Adrian Date
Stuart Cooke
Andre Cheah
James Callaghan
Christina Jones
Andrew Larter
Claire Mcpherson
Rod Vallis
Mike Mayrand
Sturt Hinton
Ian Hamblin
ASTUTE ABILITY GROUP
Jorge Gasca
Laura Prael