Social Media Advertising

If you’re about to start your social media paid ads journey or feel like it’s not being used to its potential, you’re in the right place.

Social Media Advertising that Drives Business Growth

Modern social media marketing is a pay-to-play game.

Due to an explosion of social media content and advertising over the years, all social media platforms’ newsfeed algorithms are increasingly limiting your organic post reach. On Facebook you’ll be lucky to reach 5% of your fans.

Justify the time it takes to create content in the first place and reach thousands of people in your exact target audience by investing in paid advertising.

Learn how we grow our clients’ businesses through paid advertising  in this short video series, where our Founder and head of Strategy, Perry, takes you through our Social Media Campaign Funnel.

Top of Funnel

The top of the social media funnel is the place we’ll be building your brand equity. Our goal is to produce, share and promote content that builds trust without just talking about your product/service.

Middle of Funnel
 
At the middle of the funnel we’ll be reaching people that have consumed your educational, helpful, value-based content. Therefore, you now have the opportunity to reach them with information about your product/service and get them to your website.

Bottom of Funnel

After adding value and building trust at the top of the funnel, and introducing them to your products/solutions on your website at the middle, you now want to lower ‘buyer’s resistance’ so they are more likely to inquire or purchase from you.

How we can help

Strategy

Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.

Your strategy will include:

  • Clearly defined audiences
  • Measurable objectives
  • Customer journey mapping
  • Key emotive messaging
  • CRM integration
  • Campaign planning

Campaign Management

We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.

Creative

We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.

Insights

Our campaign specialist will discover insights that help far beyond social media advertising.

Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,

Support

With a dedicated account manager, it will feel like we’re literally a part of your team.

FAQs

 

What is social media paid advertising?

Social media paid advertising is the process of sponsoring content into the newsfeed (or other locations) of your target audience. There are three core methods most social media platforms will charge: Cost per thousand impressions (CPM), cost per click (CPC), or cost per objective.

Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.

Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.

e.g. Sponsored post.

What objectives (campaign types) can be achieved through paid advertising?

Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.

For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.

e.g. Campaign types available for Facebook and Instagram.

Clients include

Clients include

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