Social Media Advertising

If you’re about to start your social media paid ads journey or feel like you’re not using it to its potential you’re in the right place.

Our Approach to Social Media Paid Advertising

Modern social media marketing is a pay-to-play game.

Without it, the number of people seeing your posts is limited by a newsfeed algorithm.

Due to an explosion of social media content and advertising over the years, all social media platforms’ newsfeed algorithms have been declining year-on-year. On Facebook you’ll be lucky to reach 5% of your fans.

Also consider how many of your LinkedIn connections or Instagram followers are actually your ideal target audience?

Justify the time it takes to create content and reach thousands of people in your exact target audience (not just your LinkedIn connections or Instagram followers) through paid advertising.

With so many different marketing channels, how do you know if social media is the best one to achieve your objectives? This is what I discuss as I introduce Missing Link Social Media’s approach to social media paid advertising.

Top of Funnel

The top of the social media funnel is the place we’ll be building your brand equity. Our goal is to produce, share and promote content that builds trust without just talking about your product/service.

Middle of Funnel
 
At the middle of the funnel we’ll be reaching people that have consumed your educational, helpful, value-based content. Therefore, you now have the opportunity to reach them with information about your product/service and get them to your website.

Bottom of Funnel

After adding value and building trust at the top of the funnel, and introducing them to your products/solutions on your website at the middle, you now want to lower ‘buyer’s resistance’ so they are more likely to inquire or purchase from you.

How we can help

Strategy

Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.

Your strategy will include:

  • Clearly defined audiences
  • Measurable objectives
  • Customer journey mapping
  • Key emotive messaging
  • CRM integration
  • Campaign planning

Campaign Management

We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.

Creative

We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.

Insights

Our campaign specialist will discover insights that help far beyond social media advertising.

Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,

Support

With a dedicated account manager, it will feel like we’re literally a part of your team.

FAQs

 

What is social media paid advertising?

Social media paid advertising is the process of sponsoring content into the newsfeed (or other locations) of your target audience. There are three core methods most social media platforms will charge: Cost per thousand impressions (CPM), cost per click (CPC), or cost per objective.

Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.

Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.

e.g. Sponsored post.

What objectives (campaign types) can be achieved through paid advertising?

Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.

For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.

e.g. Campaign types available for Facebook and Instagram.

Clients include

Clients include

What our clients are saying

  • Stuart Cooke Avatar

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

    Stuart Cooke
  • Christina Jones Avatar

    If you are looking for a Social Media Marketing Agency then look no further than Missing Link Social Media. Perry Henderson has taught me everything I know and is my go to person for any issues I have. Great customer service and customised training has helped me grow the Central Coast Regional Show Facebook page from 700 likes to over 4,500. I can't recommend Missing Link Social Media enough.

    Christina Jones
  • ASTUTE ABILITY GROUP Avatar

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

    ASTUTE ABILITY GROUP
  • Claire Mcpherson Avatar

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

    Claire Mcpherson
  • Adrian Date Avatar

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

    Adrian Date
  • Jorge Gasca Avatar

    Missing Link is focused on producing results and doing their best for their clients. Their knowledge on Digital Marketing is extensive and they simply are the best at what they do. Highly recommend them.

    Jorge Gasca
  • Tomas Hall Avatar

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

    Tomas Hall
  • Andre Cheah Avatar

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

    Andre Cheah
  • Ian Hamblin Avatar

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

    Ian Hamblin
  • Rod Vallis Avatar

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

    Rod Vallis
  • Sturt Hinton Avatar

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

    Sturt Hinton
  • Andrew Larter Avatar

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

    Andrew Larter
  • Peta Mayne Avatar

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

    Peta Mayne
  • Laura Prael Avatar

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

    Laura Prael
  • Mike Mayrand Avatar

    Perry has been a great soundboard and has gone above and beyond in helping me with my social media and digital marketing strategy. He understands attention, and how to add proper value when it comes to social media marketing in the 21st century.

    Mike Mayrand
  • Ian Hamblin Avatar
    Ian Hamblin

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

  • Laura Prael Avatar
    Laura Prael

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

  • Andre Cheah Avatar
    Andre Cheah

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

  • Jorge Gasca Avatar
    Jorge Gasca

    Missing Link is focused on producing results and doing their best for their clients. Their knowledge on Digital Marketing is extensive and they simply are the best at what they do. Highly recommend them.

  • Andrew Larter Avatar
    Andrew Larter

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

  • ASTUTE ABILITY GROUP Avatar
    ASTUTE ABILITY GROUP

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

  • Rod Vallis Avatar
    Rod Vallis

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

  • Adrian Date Avatar
    Adrian Date

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

  • Christina Jones Avatar
    Christina Jones

    If you are looking for a Social Media Marketing Agency then look no further than Missing Link Social Media. Perry Henderson has taught me everything I know and is my go to person for any issues I have. Great customer service and customised training has helped me grow the Central Coast Regional Show Facebook page from 700 likes to over 4,500. I can't recommend Missing Link Social Media enough.

  • Stuart Cooke Avatar
    Stuart Cooke

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

  • Sturt Hinton Avatar
    Sturt Hinton

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

  • Mike Mayrand Avatar
    Mike Mayrand

    Perry has been a great soundboard and has gone above and beyond in helping me with my social media and digital marketing strategy. He understands attention, and how to add proper value when it comes to social media marketing in the 21st century.

  • Peta Mayne Avatar
    Peta Mayne

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

  • Claire Mcpherson Avatar
    Claire Mcpherson

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

  • Tomas Hall Avatar
    Tomas Hall

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

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Missing Link

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Missing Link