Social Media Advertising

If you’re about to start your social media paid ads journey or feel like it’s not being used to its potential, you’re in the right place.

Social Media Advertising that Drives Business Growth

Modern social media marketing is a pay-to-play game.

Due to an explosion of social media content and advertising over the years, all social media platforms’ newsfeed algorithms are increasingly limiting your organic post reach. On Facebook you’ll be lucky to reach 5% of your fans.

Justify the time it takes to create content in the first place and reach thousands of people in your exact target audience by investing in paid advertising.

Learn how we grow our clients’ businesses through paid advertising  in this short video series, where our Founder and head of Strategy, Perry, takes you through our Social Media Campaign Funnel.

Top of Funnel

The top of the social media funnel is the place we’ll be building your brand equity. Our goal is to produce, share and promote content that builds trust without just talking about your product/service.

Middle of Funnel
 
At the middle of the funnel we’ll be reaching people that have consumed your educational, helpful, value-based content. Therefore, you now have the opportunity to reach them with information about your product/service and get them to your website.

Bottom of Funnel

After adding value and building trust at the top of the funnel, and introducing them to your products/solutions on your website at the middle, you now want to lower ‘buyer’s resistance’ so they are more likely to inquire or purchase from you.

How we can help

Strategy

Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.

Your strategy will include:

  • Clearly defined audiences
  • Measurable objectives
  • Customer journey mapping
  • Key emotive messaging
  • CRM integration
  • Campaign planning

Campaign Management

We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.

Creative

We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.

Insights

Our campaign specialist will discover insights that help far beyond social media advertising.

Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,

Support

With a dedicated account manager, it will feel like we’re literally a part of your team.

FAQs

 

What is social media paid advertising?

Social media paid advertising is the process of sponsoring content into the newsfeed (or other locations) of your target audience. There are three core methods most social media platforms will charge: Cost per thousand impressions (CPM), cost per click (CPC), or cost per objective.

Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.

Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.

e.g. Sponsored post.

What objectives (campaign types) can be achieved through paid advertising?

Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.

For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.

e.g. Campaign types available for Facebook and Instagram.

Clients include

Clients include

What clients are saying

  • Sturt Hinton Avatar

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

    Sturt Hinton
  • Tomas Hall Avatar

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

    Tomas Hall
  • Adrian Date Avatar

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

    Adrian Date
  • Stuart Cooke Avatar

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

    Stuart Cooke
  • ASTUTE ABILITY GROUP Avatar

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

    ASTUTE ABILITY GROUP
  • Andrew Larter Avatar

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

    Andrew Larter
  • Peta Mayne Avatar

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

    Peta Mayne
  • Ian Hamblin Avatar

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

    Ian Hamblin
  • Adrian Date Avatar
    Adrian Date

    these guys are amazing. Regular updates and always there to assist. There systems find me new customers, build loyalty and increase income. Highly recommend

  • ASTUTE ABILITY GROUP Avatar
    ASTUTE ABILITY GROUP

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.
    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

  • Stuart Cooke Avatar
    Stuart Cooke

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

  • Peta Mayne Avatar
    Peta Mayne

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

  • Tomas Hall Avatar
    Tomas Hall

    The team at missing link have done a great job at drawing people to our website and converting them into paying clients. They accurately addressed our needs and our target demographic to get the right clients. I highly recommend them!

  • Andrew Larter Avatar
    Andrew Larter

    Perry and his team are goal oriented and results driven.
    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.
    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

  • Ian Hamblin Avatar
    Ian Hamblin

    Within weeks implementing our marketing plan we doubled our ad spend because the results were so good. Missing link know their stuff and make sure you are kept up to date. Highly recommended.

  • Sturt Hinton Avatar
    Sturt Hinton

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

You’ve found the

Missing Link

You’ve found the

Missing Link