Stop wasting money on Social Media Ads!
Download our social media ads checklist to ensure your team is taking the right steps to get an ROI on your investment.
This checklist is designed for businesses looking to maximize their social media ROI.
We’ve spent over $168 million on social advertising in the past 12 years and learned the secrets to converting social media engagement into real sales and leads.
This checklist could be your key to unlocking a more profitable return from your social media advertising.
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Learn tips to help you
Stage 1 – Don’t leave easy money
on the table
- Target your most profitable audience and track conversions.
- Confirm you can see social media connecting to sales
- Know how much you are willing to pay for a customer
- Expand your audiences and
potential customers - Nurture your audience until
they are ready to buy - Choose the right campaign objective.
- Craft a compelling offer
Stage 2 – When experience
saves you money
- Respect the Learning Phase – let it run
- Test Meta’s campaign-based optimisation (CBO)
- Combine or exclude
Meta audiences that
overlap by 20% - Run multiple ads at once
- Don’t over-optimise your
campaigns
Stage 3 – The specialists know
which dials to turn
- Optimise your sales process.
- Don’t use hashtags in
LinkedIn ads - Understand if you’re winning –
measure the right metrics - Use Meta’s conversion API –
don’t lose potential customers
About the author
This 2024 Checklist for Successful Facebook, Instagram & LinkedIn Ads was created by our founder, Perry Henderson who started Missing Link Social Media in 2012. For 12 years, Missing Link Social Media has managed client budgets from $1,000 per month to more than $30,000 per month, generating a combined total of more than $152 million in revenue for clients.
Now is your chance to tap into this knowledge and shortcut your success!
“We now receive an additional 5+ hard leads a week on our high-value products plus huge brand recognition from impressions.”
Peta Mayne, SP Screens
“we’ve had 154% increase in visitors to the site and 107% increase in revenue as well”
Lucy Macdougald, Biology
“We doubled our ad spend because the results were so good”
Ian Hamblin, Somerzby
Stop wasting money on Social Media Ads!
Download The 2024 Checklist for Successful Facebook, Instagram & LinkedIn Advertising.
