Running a social media marketing agency gives us the privilege of having direct communication with ‘Marketing Specialists’ who work at Facebook. One common piece of advice they have shared is to have 3-8 ads live in an ad set, and there’s more than one reason this is best practice. Here’s why…

If I were to only ever create one audience for someone, it would be a Lookalike Audience.
That’s how important these audiences are.
They are consistently the top-performing and most important audiences to build awareness and drive new website traffic.

In this blog post, I’ll talk you through what a Facebook Lookalike Audience is, the role it plays in your customer journey, and how to create it.