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Facebook Ads Learning Phase

Facebook Ads Learning Phase

Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad?
Welcome to Facebook’s Learning Phase.
Friend or foe?
It depends whether you’re playing by the rules, or breaking them.
In this blog post I’ll help to ensure you’re working together with the Learning Phase and avoid unnecessary ‘Significant Edits’ that will punish performance.

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Optimise Your Sales Process

Optimise Your Sales Process

It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated part of growing a business is the sales process. In this blog post, I’ll cover the fundamentals you need to ensure you’re moving people effectively through your marketing into sales.

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