CREATE PROFITABLE SOCIAL MEDIA ADVERTISING
In our Free 30-Minute Social Media Opportunities Workshop, business owners and marketing professionals work 1-on-1 with our Head of Strategy, Perry, to uncover the greatest opportunities to scale profitable Facebook, Instagram and LinkedIn advertising campaigns.
What You’ll Uncover in the Workshop
We’ve found there are two primary variables you can influence to predictably scale profitable social media ad campaigns. These are:
- Building a campaign structure that is aligned to your customer journey
- Measuring and optimising campaigns based on profitability
These variables are exactly what you’ll be working through with Perry in your Social Media Opportunities Workshop.
* Limited spots available each month. Book now to secure your spot.
What Our Workshop Participants are Saying
Create Campaigns Aligned to Your Customer Journey
Facebook, Instagram AND LinkedIn recommend you create advertising campaigns based on three stages that are just like the first three in our Missing Link System: 1. awareness -> 2. Interest -> 3. Purchase -> 4. Advocacy -> 5. Loyalty.
Each of the campaigns you select under these three stages has its own unique algorithm that’s working hard to get you the cheapest cost per objective that you select…
For example, if you’re a service-based business and want to increase:
• brand awareness through engagement on your posts;
• interest in your services through website traffic; and
• service enquiries with a Lead Generation campaign…
You need a Campaign Structure that includes 3 unique campaigns, each with their own audiences, budgets, and ads!
Let’s build your Campaign Structure together in your Free Social Media Opportunities Workshop.
Facebook Ads Manager
LinkedIn Campaign Manager
| Add to Cart Value | Cart Abandonment Rate |
| Return on Ad Spend | Cost per Conversion |
| Return on Investment | Frequency |
| Post Saves | Click-through Rate |
| Custom Conversions | Standard Events |
Uncover the Metrics that Matter
As your customers move through their journey to buying from you, valuable data is being collected that you should be using to your advantage. If used correctly, this data will save wasted money on poor performing ads and give you more money through increased sales!
Without a dedicated list of metrics or KPIs to regularly measure and compare, you won’t be able to optimise your campaign performance and you’ll be wasting time trying.
If you don’t have the correct conversion-tracking set up, you won’t even know if your ads are profitable!
Let’s establish the metrics that matter together in your Free Social Media Opportunities Workshop.
| Add to Cart | Cart Abandonment Rate |
| Cost Per Click | Purchases |
| Reactions | Comments |
| Post Saves | Click-through Rate |
| Impressions | Video Views |
Clients include
Clients include
About your Social Media Strategist
Perry founded Missing LInk Social Media in 2012, soon after travelling from the Central Coast, Australia, to study social media marketing at Michigan State University in the US.
Now for seven years, Perry has specialised in helping business owners and marketers save time and get a better return from their social media advertising spend.
Missing Link Social Media regularly manages and oversees individual client budgets of $1,000 per month to more than $30,000 per month, now having generated a combined total of more than $152 million in revenue for clients.
Having worked with small, medium, and large businesses, locally, interstate, and internationally, Perry and his team have developed a unique ability to identify missed opportunities across a broad range of social media advertising best practices, and developed strategies, systems and processes to continue building on impressive results month-on-month.
In your Free Social Media Opportunities Workshop, Perry will help you uncover the missing links that are holding your ads back from reaching their potential.
Book Your Free 30-Minute Free Social Media Opportunities Workshop
* Limited spots available each month. Book now to secure your spot.
What our clients are saying
“you guys stepped into the picture and started to guide us in terms of what needed to be done to meet Facebook’s best practice but then also put together a really bomb-proof strategy for engagement and targeting new customers, talking to existing customers and growing our reach and ultimately the brand. .”
“We’ve had 154% increase in visitors to the site and 107% increase in revenue as well.”
I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.
They are different and continue to be a genuine asset to our business. They offer complete transparency with every campaign and make it very easy to track every required metric so that we know with absolute precision our return on ad spend. The team are sharp, responsive and always suggesting new and better ways to maximise our budget.
I would recommend them (and have done on many occasions) as the best agency available if you want to walk confidently in the social media space.