How we can help
Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.
Your strategy will include:
- Clearly defined audiences
- Measurable objectives
- Customer journey mapping
- Key emotive messaging
- CRM integration
- Campaign planning
We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.
We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.
Our campaign specialist will discover insights that help far beyond social media advertising.
Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,
With a dedicated account manager, it will feel like we’re literally a part of your team.
What is social media paid advertising?
Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.
Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.
What objectives (campaign types) can be achieved through paid advertising?
Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.
For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.