Grow your business faster with paid advertising 

Most business do not have the luxury of huge email databases, massive social media communities and thousands of daily visits to their website. Even if you do, paid advertising will still grow your business faster.

How we can help

Strategy

Assure every dollar spent on advertising is invested strategically on testing and improving your return on investment.

Your strategy will include:

  • Clearly defined audiences
  • Measurable objectives
  • Customer journey mapping
  • Key emotive messaging
  • CRM integration
  • Campaign planning

Campaign Management

We’ll take care of your campaign troubleshooting and optimisation, so you have more time to focus on your strengths.

Creative

We will break your target audiences’ newsfeed-scrolling trance and inspire them to take action.

Insights

Our campaign specialist will discover insights that help far beyond social media advertising.

Learn your target audience’s true demographics, interest and other online behaviours to guide your holistic marketing strategy,

Support

With a dedicated account manager, it will feel like we’re literally a part of your team.

Where’s your weakest link?

Awareness

Are you top-of-mind?

Stand out in a noisy news feed with content that adds value and builds trust with thousands of people in your target audience every single day.

Interest

How are you positioned and creating interest in your market?

We will strategically craft campaigns to educate your future buyers on what makes you superior to competitors.

Sales

Why don’t they buy?

Imagine ads that articulate your audiences’ ‘buying motivators’ better than they can and overcome reasons they don’t purchase.

Advocacy

Customers advocating your brand to family, friends and potential buyers is incredibly powerful.

Our team will boost your business growth through increased reviews, referrals and word-of-mouth.

Loyalty

FInding it hard to retain customers in a competitive market?

We will add ongoing value to your customers and implement campaign strategies to build a sense of community and loyalty.

FAQs

 

What is social media paid advertising?

Social media paid advertising is the process of sponsoring content into the newsfeed (or other locations) of your target audience. There are three core methods most social media platforms will charge: Cost per thousand impressions (CPM), cost per click (CPC), or cost per objective.

Paid advertising differs greatly from organic posts, which is the process of uploading content as a post/update to be shared via your social media page to (a small percentage of) your fans.

Modern social media marketing requires a mix of both paid and organic content to be effective and drive real results.

e.g. Sponsored post.

What objectives (campaign types) can be achieved through paid advertising?

Although some social media platforms have more sophisticated advertising opportunities, the majority have a variety of campaign objectives to suit your needs.

For example, Facebook, Instagram and LinkedIn all have specific campaign types so your ads can be optimised towards either awareness, engagement, website traffic, and lead generation / sales.

e.g. Campaign types available for Facebook and Instagram.

Clients include

Clients include

What our clients are saying

  • Stuart Cooke Avatar

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

    Stuart Cooke
  • Sturt Hinton Avatar

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

    Sturt Hinton
  • Laura Prael Avatar

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

    Laura Prael
  • Nicholas Dogulin Avatar

    We have been using MLSM as our social media partner for our digital agency for about 2+ years and could not be happier. They're always on the ball, a great team and get the results we and our clients are after.

    Nicholas Dogulin
  • ASTUTE ABILITY GROUP Avatar

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.

    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

    ASTUTE ABILITY GROUP
  • Irene Phan Avatar

    Perry was a pleasure to work with and went above and beyond for my team and I in our time of need! Would definitely recommend this agency to anyone who needs help with their social media.

    Irene Phan
  • Peta Mayne Avatar

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

    Peta Mayne
  • Andre Cheah Avatar

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

    Andre Cheah
  • Andrew Larter Avatar

    Perry and his team are goal oriented and results driven.

    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.

    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

    Andrew Larter
  • Claire Mcpherson Avatar

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

    Claire Mcpherson
  • Rod Vallis Avatar

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

    Rod Vallis
  • Rod Vallis Avatar
    Rod Vallis

    In my experience not that many social media marketing companies get that while their customers like likes they like results more. Perry and his team get it, and get it right. Highly recommended!

  • Nicholas Dogulin Avatar
    Nicholas Dogulin

    We have been using MLSM as our social media partner for our digital agency for about 2+ years and could not be happier. They're always on the ball, a great team and get the results we and our clients are after.

  • Andre Cheah Avatar
    Andre Cheah

    Perry has been awesome and so helpful with placing facebook ads and getting the best way to place Facebook ads. Without his help we would have spent lots of time and money and not had the results we got. So far he is the best Facebook guru that I can find to guide me and even run my ads when needed. I wouldn't hesitate to recommend Perry and his team... read more

  • Irene Phan Avatar
    Irene Phan

    Perry was a pleasure to work with and went above and beyond for my team and I in our time of need! Would definitely recommend this agency to anyone who needs help with their social media.

  • Claire Mcpherson Avatar
    Claire Mcpherson

    I highly recommend working with Missing Link Social Media ! Perry and his team are amazing and they go far and beyond to get real results for our company. They are always happy to answer any of your questions big and small and we are continuing our Facebook campaign with them for the next 6-12 months as the results are paying off for us amazingly

  • Andrew Larter Avatar
    Andrew Larter

    Perry and his team are goal oriented and results driven.

    I have worked with MLSM over the last few years and am always incredibly happy with their level of service and the results they produce.

    I highly recommend MLSM if you're after an experienced digital agency to grow your business.

  • ASTUTE ABILITY GROUP Avatar
    ASTUTE ABILITY GROUP

    We engaged Perry and Missing Link Social Media to help grow our business through facebook advertising when we identified a new niche market but didn't know exactly where to start.

    Perry is a wealth of knowledge and we couldn't recommend Missing Link Social Media more highly. He explains everything clearly, documents our strategy at every stage and what we love about him is his innovative approach. ...
    read more

  • Peta Mayne Avatar
    Peta Mayne

    Before hiring Missing Link to manage our social media we had been doing our own regular boosted Facebook posts and thought we were doing a great job. I was skeptical at first about the ROI we would receive from social media however, I am thrilled that we now receive an additional 5+ hard leads a week on our high value products plus huge brand recognition from impressions. Missing... read more

  • Sturt Hinton Avatar
    Sturt Hinton

    The team at Missing Link blew me away with there knowledge and ability. They recently helped me develop a social media promotion that saw a 600% increase in net profits. They treat my brand like its own and were very careful on how to spend my very limited adverting dollars. I am so thankful for there service and couldn't recommend them highly enough!

  • Laura Prael Avatar
    Laura Prael

    Missing Link Social Media are THE specialists in all things social media marketing. We regularly refer clients and partner on projects because we know that our customers are in good hands. This agency means business: The team gets results and is constantly innovating. We highly recommend Perry and his team to manage your next big social marketing campaign. Thanks for your awesome work and we look forward to continuing our... read more

  • Stuart Cooke Avatar
    Stuart Cooke

    I’m always hesitant when engaging any type of online advertising consultant as the industry is (in my opinion) swimming with sharks. After 10 years operating an online e-commerce business we’ve worked with ad agencies, SEO consultants and business coaches etc. who have mostly over-promised and consistently under-delivered, that’s until I met Perry and the team at Missing Link Social Media.

    They are different and continue to be a genuine asset to...
    read more

You’ve found the

Missing Link

You’ve found the

Missing Link