Conversion Tracking and Reporting

Improve Reporting and Optimisation with Offline Event Data

Improve Reporting and Optimisation with Offline Event Data

Feel like your ads should be attributing more conversions? You are almost certainly right! Often the Facebook Pixel can miss conversions because it loses the pixel's tracking capabilities due to, for example, people switching from mobile to laptop, purchasing in-store, or over the phone. One way to work around this is to upload customer data so Facebook can attribute 'Offline Events' Check out this video where I introduce offline events, and follow the link below for a detailed description of how to set it up. https://www.facebook.com/business/help/155437961572700
read more

Free Group Training

Master Facebook advertising

Facebook Ad Tutorials

Delivered to your inbox

Free Ad Account Audit

Targeting, Optimisation, Attribution, Creative, and more.