Don’t Over-Optimise Your Campaigns As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for a few days. Patience is a Virtue The natural instinct of a marketer...
Choosing the Right Facebook Campaign Objective With 11 different campaign objectives available in the Facebook Ads Manager, it’s easy to be confused about which ones to prioritise. How do you decide? Understand your customer journey and select campaign objectives that...
What a Facebook Pixel Helper is and Where You Can Find It The Facebook Pixel helper is a free Google Chrome Extension that can be downloaded via the Chrome Web Store. Check it out here. It’s primarily used as a troubleshooting tool to validate it has been...
Choosing the right campaign type in Facebook Ads Manager Choosing the right campaign type in Facebook Ads Manager Choosing the right campaign type in Facebook Ads Manager Marketing managers often ask me, “which Facebook campaign type should I pick?” There are so many...
Best Practices for the Facebook Conversions Campaign Objective Best Practices for the Facebook Conversions Campaign Objective Best Practices for the Facebook Conversions Campaign Objective Do you consider yourself a Facebook campaign champion? You might know your way...
Creating a Successful Welcome Sequence with Automation Marketing Creating a Successful Welcome Sequence with Automation Marketing Creating a Successful Welcome Sequence with Automation Marketing OK, so if you’ve been following along these past weeks, you’ll know that...
