by Perry Henderson | Oct 24, 2018 | Conversion Tracking and Reporting
Offline events. If you haven’t heard of them, read on because my it’s going to help you better your attribution and optimise your campaigns with more detailed tracking. What is an offline event? In Facebook advertising, an offline event is a conversion...
by Perry Henderson | Aug 1, 2018 | Conversion Tracking and Reporting
Setting the scene for conversion tracking It’s always good to keep up with your clients – for example, knowing the date of their birthday, their favourite local cafe, or which sporting team they support. However, it’s also important to take note of how your...
