Facebook Ads Learning Phase
Ever been on a roll with Facebook advertising only to have performance drop when you scale up your daily spend, edit your audience, or add a new ad? Welcome to Facebook’s...
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Don’t Over-Optimise Your Campaigns
As tempting as it is to jump into a new Facebook ad campaign and start optimising when you’re seeing a data trend, my recommendation is to leave it alone for...
Optimise Your Sales Process
It can be tempting to prioritise the exciting parts of building your business, such as coming up with new marketing ideas and creating ads, but one crucial and often underestimated...
Why Offers Can Get You More Customers
If you’re trying to collect customer data, an offer can encourage potential clients to pick up the phone, send an email or fill out an online enquiry form. Developing attractive...
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